Mobile VAS: Mobile Infotainment Services and Data Usage in South Asia

Mobile VAS: Mobile Infotainment Services and Data Usage in South Asia

Proliferation of Mobile Data Services to Drive Usage of Infotainment Content

RELEASE DATE
26-Apr-2013
REGION
South Asia, Middle East & North Africa
Research Code: P6BB-01-00-00-00
SKU: TE00440-SA-MR_02101

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$4,950.00

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Description

The study provides an in-depth analysis of the mobile infotainment services services markets in India, Bangladesh and Sri Lanka and aims to understand the potential and growth trends for segment in these markets. The study includes an overview of the overall mobile communication services market in each of the country and provides growth forecasts for the mobile entertainment, mobile information and mobile data services. The study also contains a competitive intelligence section which includes profiles of top operators and other value added services vendors. The base year is 2011 and forecast period is between 2012 and 2018.

Table of Contents

Executive Summary

Executive Summary—Market Engineering Measurements

Executive Summary—CEO’s Perspective

Market Overview—Segmentation

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Key Questions This Study Will Answer

Market Overview—Key Notes and Assumptions

South Asia Mobile Communication Services Market—Subscriber and Revenue Forecast

South Asia Mobile Communication Services Market—Average Return Per User (ARPU) Trends and Forecast

South Asia Mobile Value Added Services—Subscriber and Revenue Forecast

South Asia Mobile Data Services Market—Subscriber and Revenue Forecast

Forecast Assumptions

Total Mobile Infotainment Services Market—Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Total Mobile Infotainment Services Market—Average Return Per User Trends and Forecast

Average Return Per User Trends and Forecast Discussion

Total Mobile Mobile Infotainment Services Market—Percent Revenue Forecast by Country

Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

Network Based Mobile Infotainment Services Segment—Average Return Per User(ARPU) Trends and Forecast

Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast for Entertainment Services

Entertainment Services—Subscriber and Revenue Forecast Discussion

Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast for Information Services

Information Services—Subscriber and Revenue Forecast Discussion

Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast Discussion

Data Based Mobile Infotainment Services Segment—Average Return Per User Trends and Forecast

Data Based Mobile Infotainment Services Segment— Data Usage Forecast

India Mobile Communication Services Market—Subscriber and Revenue Forecast

India Mobile Communication Services Market—Average Return Per User Trends and Forecast

India Mobile Value Added Services Market—Subscriber and Revenue Forecast

India Mobile Data Services Market—Subscriber and Revenue Forecast

India Mobile Data Services Market—Subscriber Forecast by Technology

India Breakdown

India Mobile Infotainment Services Market—Subscriber and Revenue Forecast

India Mobile Infotainment Services Market—Subscriber and Revenue Forecast Discussion

Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

India Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type

India Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type

India Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

India Data Based Mobile Infotainment Services Segment—Data Usage Forecast

Demand Analysis—Respondent Profile

Awareness of Mobile Infotainment Services

Adoption Trends

Reasons for not using Mobile Value Added Services

Preferred Mobile Entertainment Content

Most Preferred Daily Alerts

Current Monthly Spend on Mobile Entertainment Services

Current Monthly Spend on Mobile Information Services

Desired Monthly Spend on Mobile TV Services

Desired Monthly Spend on Video Calls

Desired Monthly Spend on Location Based/Navigational Services

Mobile Internet–Adoption and Trends

Current Monthly Spend on Mobile Internet Services

Desired Monthly Spend on Mobile Internet Services

Smartphones–Adoption and Trends

Smartphones–Operating System

Desired Price of Smartphone

India Data and Value Added Services Segment—Market Share

India Data and Value Added Services Segment—Market Share (Continued)

India Data and Value Added Services Market—Top Competitors

Top Competitors—VAS Vendors

Top Competitors—VAS Vendors (continued)

Top Competitors—VAS Vendors (continued)

Top Competitors—VAS Vendors (continued)

Top Competitors—VAS Vendors (continued)

Top Competitors—VAS Vendors (continued)

Bangladesh Mobile Communication Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Communication Services Market—Average Return Per User Trends and Forecast

Bangladesh Mobile Value Added Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Data Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Data Services Segment—Subscriber Forecast by Technology

Bangladesh Breakdown

Bangladesh Mobile Infotainment Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Infotainment Services—Subscriber and Revenue Forecast Discussion

Bangladesh Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

Bangladesh Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type

Bangladesh Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type

Bangladesh Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

Bangladesh Data Based Mobile Infotainment Services Segment—Data Usage Forecast

Bangladesh Data and Value Added Services Market Share

Bangladesh Data and Value Added Services Market Share (continued)

Bangladesh Value Added Services Market—Top Competitors

Top Competitors—VAS Vendors

Top Competitors—VAS Vendors (continued)

Sri Lanka Mobile Communication Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Communication Services Market—Average Return Per User Trends and Forecast

Sri Lanka Mobile Value Added Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Data Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Data Services Market—Subscriber Forecast by Technology

Sri Lanka Breakdown

Sri Lanka Mobile Infotainment Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Infotainment Services —Subscriber and Revenue Forecast Discussion

Sri Lanka Network Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

Sri Lanka Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type

Sri Lanka Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type

Sri Lanka Data Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast

Sri Lanka Data Based Mobile Infotainment Services Segment—Data Usage Forecast

Sri Lanka Data and Value Added Services Market Share

Sri Lanka Data and Value Added Services Market Share (continued)

Sri Lanka Value Added Services Market—Top Competitors

Top Competitors—VAS Vendors

Top Competitors—VAS Vendors (continued)

Top Competitors—VAS Vendors (continued)

The Last Word—Predictions

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Additional Sources of Information on Mobile Infotainment Services Market

Learn More—Next Steps

Related Research
The study provides an in-depth analysis of the mobile infotainment services services markets in India, Bangladesh and Sri Lanka and aims to understand the potential and growth trends for segment in these markets. The study includes an overview of the overall mobile communication services market in each of the country and provides growth forecasts for the mobile entertainment, mobile information and mobile data services. The study also contains a competitive intelligence section which includes profiles of top operators and other value added services vendors. The base year is 2011 and forecast period is between 2012 and 2018.
More Information
No Index No
Podcast No
Industries Telecom
WIP Number P6BB-01-00-00-00
Is Prebook No