Mobile VAS: Mobile Infotainment Services and Data Usage in South Asia

Proliferation of Mobile Data Services to Drive Usage of Infotainment Content


The study provides an in-depth analysis of the mobile infotainment services services markets in India, Bangladesh and Sri Lanka and aims to understand the potential and growth trends for segment in these markets. The study includes an overview of the overall mobile communication services market in each of the country and provides growth forecasts for the mobile entertainment, mobile information and mobile data services. The study also contains a competitive intelligence section which includes profiles of top operators and other value added services vendors. The base year is 2011 and forecast period is between 2012 and 2018.

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Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—SegmentationMarket Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Key Questions This Study Will AnswerMarket Overview—Key Notes and AssumptionsExternal Challenges: Drivers and Restraints—Total Mobile Infotainment Services MarketDrivers and RestraintsMobile Communication Services Market in South AsiaSouth Asia Mobile Communication Services Market—Subscriber and Revenue ForecastSouth Asia Mobile Communication Services Market—Average Return Per User (ARPU) Trends and ForecastSouth Asia Mobile Value Added Services—Subscriber and Revenue ForecastSouth Asia Mobile Data Services Market—Subscriber and Revenue ForecastForecasts and Trends—Total Mobile Infotainment Services MarketForecast AssumptionsTotal Mobile Infotainment Services Market—Subscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionTotal Mobile Infotainment Services Market—Average Return Per User Trends and ForecastAverage Return Per User Trends and Forecast DiscussionTotal Mobile Mobile Infotainment Services Market—Percent Revenue Forecast by CountryNetwork Based Mobile Infotainment Services Breakdown Network Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastNetwork Based Mobile Infotainment Services Segment—Average Return Per User(ARPU) Trends and ForecastNetwork Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast for Entertainment Services Entertainment Services—Subscriber and Revenue Forecast DiscussionNetwork Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast for Information ServicesInformation Services—Subscriber and Revenue Forecast DiscussionData Based Mobile Infotainment Services Segment BreakdownData Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastData Based Mobile Infotainment Services Segment—Subscriber and Revenue Forecast DiscussionData Based Mobile Infotainment Services Segment—Average Return Per User Trends and ForecastData Based Mobile Infotainment Services Segment— Data Usage Forecast Mobile Communication Services Market in IndiaIndia Mobile Communication Services Market—Subscriber and Revenue ForecastIndia Mobile Communication Services Market—Average Return Per User Trends and ForecastIndia Mobile Value Added Services Market—Subscriber and Revenue ForecastIndia Mobile Data Services Market—Subscriber and Revenue ForecastIndia Mobile Data Services Market—Subscriber Forecast by TechnologyIndia Mobile Infotainment Services MarketIndia BreakdownIndia Mobile Infotainment Services Market—Subscriber and Revenue ForecastIndia Mobile Infotainment Services Market—Subscriber and Revenue Forecast DiscussionNetwork Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastIndia Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service TypeIndia Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service TypeIndia Data Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastIndia Data Based Mobile Infotainment Services Segment—Data Usage Forecast Demand AnalysisDemand Analysis—Respondent ProfileAwareness of Mobile Infotainment ServicesAdoption TrendsReasons for not using Mobile Value Added ServicesPreferred Mobile Entertainment ContentMost Preferred Daily AlertsCurrent Monthly Spend on Mobile Entertainment ServicesCurrent Monthly Spend on Mobile Information ServicesDesired Monthly Spend on Mobile TV ServicesDesired Monthly Spend on Video CallsDesired Monthly Spend on Location Based/Navigational ServicesMobile Internet–Adoption and TrendsCurrent Monthly Spend on Mobile Internet ServicesDesired Monthly Spend on Mobile Internet ServicesSmartphones–Adoption and TrendsSmartphones–Operating SystemDesired Price of SmartphoneIndia Data and Value Added Services Segment—Market ShareIndia Data and Value Added Services Segment—Market Share (Continued)India Data and Value Added Services Market—Top CompetitorsTop Competitors—VAS VendorsTop Competitors—VAS Vendors (continued)Top Competitors—VAS Vendors (continued)Top Competitors—VAS Vendors (continued)Top Competitors—VAS Vendors (continued)Top Competitors—VAS Vendors (continued)Bangladesh Mobile Communication Services MarketBangladesh Mobile Communication Services Market—Subscriber and Revenue ForecastBangladesh Mobile Communication Services Market—Average Return Per User Trends and ForecastBangladesh Mobile Value Added Services Market—Subscriber and Revenue ForecastBangladesh Mobile Data Services Market—Subscriber and Revenue ForecastBangladesh Mobile Data Services Segment—Subscriber Forecast by TechnologyBangladesh Mobile Infotainment Services MarketBangladesh BreakdownBangladesh Mobile Infotainment Services Market—Subscriber and Revenue ForecastBangladesh Mobile Infotainment Services—Subscriber and Revenue Forecast DiscussionBangladesh Network Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastBangladesh Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type Bangladesh Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service TypeBangladesh Data Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastBangladesh Data Based Mobile Infotainment Services Segment—Data Usage Forecast Bangladesh Data and Value Added Services Market ShareBangladesh Data and Value Added Services Market Share (continued)Bangladesh Value Added Services Market—Top CompetitorsTop Competitors—VAS VendorsTop Competitors—VAS Vendors (continued)Sri Lanka Mobile Communication Services MarketSri Lanka Mobile Communication Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Communication Services Market—Average Return Per User Trends and ForecastSri Lanka Mobile Value Added Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Data Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Data Services Market—Subscriber Forecast by TechnologySri Lanka Mobile Infotainment Services MarketSri Lanka BreakdownSri Lanka Mobile Infotainment Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Infotainment Services —Subscriber and Revenue Forecast DiscussionSri Lanka Network Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastSri Lanka Network Based Mobile Infotainment Services Segment—Subscriber Forecast by Service Type Sri Lanka Network Based Mobile Infotainment Services Segment—Revenue Forecast by Service Type Sri Lanka Data Based Mobile Infotainment Services Segment—Subscriber and Revenue ForecastSri Lanka Data Based Mobile Infotainment Services Segment—Data Usage Forecast Sri Lanka Data and Value Added Services Market ShareSri Lanka Data and Value Added Services Market Share (continued)Sri Lanka Value Added Services Market—Top CompetitorsTop Competitors—VAS VendorsTop Competitors—VAS Vendors (continued)Top Competitors—VAS Vendors (continued)The Last WordThe Last Word—Predictions Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsAdditional Sources of Information on Mobile Infotainment Services MarketLearn More—Next Steps




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