Mobile VAS: Utility Mobile Applications and Data Usage in South Asia

Utility Mobile Applications to Boost Socio-economic Inclusion in the Region

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Increasing mobile penetration has resulted in the emergence of the mobile platform as a key delivery mechanism for basic utility services. Telecom operators are looking at utility mobile applications to augment their falling voice revenues. The study analyses the utility mobile applications market in India, Bangladesh and Sri Lanka. Growth forecasts and key trends in each of the various sub-segments namely mobile commerce, mobile education, mobile healthcare and other applications (which includes mobile agriculture, mobile governance etc.) is provided in the study. The study also contains a competitive intelligence section which includes profiles of the top VAS vendors.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary—Market Engineering MeasurementsExecutive Summary—CEO’s PerspectiveMarket OverviewMarket Overview—SegmentationMarket Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Key Questions This Study Will AnswerMarket Overview—Key Notes and AssumptionsExternal Challenges: Drivers and Restraints—Total Utility Mobile Applications MarketDrivers and RestraintsMobile Service Market in South AsiaSouth Asia Mobile Services Market—Subscriber and Revenue ForecastSouth Asia Mobile Services Market—Average Return Per User (ARPU) Trends and ForecastSouth Asia Mobile Value Added Services—Subscriber and Revenue ForecastSouth Asia Mobile Data Services Market—Subscriber and Revenue ForecastForecast and Trends—Total Utility Mobile Applications MarketForecast AssumptionsTotal Utility Mobile Applications—Subscriber and Revenue ForecastSubscriber and Revenue Forecast DiscussionTotal Utility Mobile Applications Market—Average Return Per User (ARPU) Trends and ForecastPricing Trends and Forecast DiscussionTotal Utility Mobile Applications Market—Percent Revenue Forecast by CountryUtility Mobile Applications (Network Based) BreakdownSouth Asia Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue ForecastSouth Asia Utility Mobile Applications (Network Based) Segment—Average Return Per User (ARPU) Trends and ForecastMobile Commerce Segment—Subscriber and Revenue ForecastMobile Commerce Segment—Subscriber and Revenue Forecast DiscussionMobile Education Segment—Subscriber and Revenue ForecastMobile Education Segment—Subscriber and Revenue Forecast DiscussionMobile Healthcare Segment—Subscriber and Revenue ForecastMobile Healthcare Segment—Subscriber and Revenue Forecast DiscussionOther Utility Applications Segment—Subscriber and Revenue ForecastOther Utility Applications Segment—Subscriber and Revenue Forecast DiscussionUtility Mobile Applications(Data Based) BreakdownSouth Asia Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue ForecastSouth Asia Utility Mobile Applications (Data Based) Segment—Average Return Per User (ARPU) Trends and ForecastSouth Asia Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue Forecast DiscussionSouth Asia Utility Mobile Applications (Data Based) Segment—Data Usage Forecast Mobile Services Market in IndiaIndia Mobile Services Market—Subscriber and Revenue ForecastIndia Mobile Services Market—Average Return Per User (ARPU) Trends and ForecastIndia Mobile Value Added Services Market—Subscriber and Revenue ForecastIndia Mobile Data Services Market—Subscriber and Revenue ForecastIndia Mobile Data Services Market—Subscriber Forecast by TechnologyIndia BreakdownIndia BreakdownIndia Utility Mobile Applications Market—Subscriber and Revenue ForecastIndia Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue ForecastIndia Utility Mobile Applications (Network Based) Segment—Subscriber Forecast India Utility Mobile Applications (Network Based) Segment—Revenue Forecast India Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue ForecastIndia Utility Mobile Applications (Data Based) Segment—Data Usage Forecast India Utility Mobile Applications Market—Subscriber and Revenue Forecast DiscussionDemand AnalysisDemand Analysis–Respondent ProfileAwareness and Future AdoptionReasons for not using Mobile Value Added ServicesCurrent Monthly Spend on Mobile Utility ApplicationsDesired Monthly Spend on Mobile Education ApplicationsDesired Monthly Spend on Mobile Healthcare ApplicationsExpected Monthly Revenue from Mobile Commerce ApplicationsPreferred Access Medium for Utility ApplicationsMobile Internet–Adoption and TrendsCurrent Monthly Spend on Mobile Internet ServicesDesired Monthly Spend on Mobile Internet ServicesSmartphones–Adoption and TrendsSmartphones–Operating SystemDesired Price of SmartphoneIndia Data and Value Added Services Market ShareIndia Data and Value Added Services Market Share (Continued)India Data and Value Added Services Market—Top CompetitorsTop Competitors—VAS VendorsTop Competitors—VAS Vendors (Continued)Top Competitors—VAS Vendors (Continued)Top Competitors—VAS Vendors (Continued)Top Competitors—VAS Vendors (Continued)Top Competitors—VAS Vendors (Continued)Bangladesh Mobile Services MarketBangladesh Mobile Services Market—Subscriber and Revenue ForecastBangladesh Mobile Services Market—Average Return Per User (ARPU) Trends and ForecastBangladesh Mobile Value Added Services Market—Subscriber and Revenue ForecastBangladesh Mobile Data Services Market—Subscriber and Revenue ForecastBangladesh Mobile Data Services Segment—Subscriber Forecast by TechnologyBangladesh BreakdownBangladesh BreakdownBangladesh Utility Mobile Applications Market—Subscriber and Revenue ForecastBangladesh Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue ForecastBangladesh Utility Mobile Applications (Network Based) Segment—Subscriber Forecast Bangladesh Utility Mobile Applications (Network Based) Segment—Revenue Forecast Bangladesh Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue ForecastBangladesh Utility Mobile Applications (Data Based) Segment—Data Usage Forecast Bangladesh Utility Mobile Applications Market—Subscriber and Revenue Forecast DiscussionBangladesh Data and Value Added Services Market ShareBangladesh Data and Value Added Services Market Share (Continued)Bangladesh Data and Value Added Services Market—Top CompetitorsTop Competitors—VAS VendorsTop Competitors—VAS Vendors (continued)Sri Lanka Mobile Services MarketSri Lanka Mobile Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Services Market—Average Return Per User (ARPU) Trends and ForecastSri Lanka Mobile Value Added Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Data Services Market—Subscriber and Revenue ForecastSri Lanka Mobile Data Services Market—Subscriber Forecast by TechnologySri Lanka BreakdownSri Lanka BreakdownSri Lanka Utility Mobile Applications Market—Subscriber and Revenue ForecastSri Lanka Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue ForecastSri Lanka Utility Mobile Applications (Network based) Segment—Subscriber Forecast Sri Lanka Utility Mobile Applications (Network Based) Segment—Revenue Forecast Sri Lanka Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue ForecastSri Lanka Utility Mobile Applications (Data Based) Segment—Data Usage Forecast Sri Lanka Utility Mobile Applications Market—Subscriber and Revenue Forecast DiscussionSri Lanka Data and Value Added Services Market ShareSri Lanka Data and Value Added Services Market Share (Continued)Sri Lanka Data and Value Added Services Market—Top CompetitorsTop Competitors—VAS VendorsTop Competitors—VAS Vendors (continued)Top Competitors—VAS Vendors (continued)The Last WordThe Last Word—Predictions Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsAdditional Sources of Information on Mobile Utility Applications MarketLearn More—Next Steps




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