Mobile VAS: Utility Mobile Applications and Data Usage in South Asia

Utility Mobile Applications to Boost Socio-economic Inclusion in the Region

  • Research Code : P6C3-01-00-00-00
  • SKU : TE00441-SA-MR_02102
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  • Release Date : 05-Apr-2013
  • Region : South Asia, Middle East & North Africa
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Increasing mobile penetration has resulted in the emergence of the mobile platform as a key delivery mechanism for basic utility services. Telecom operators are looking at utility mobile applications to augment their falling voice revenues. The study analyses the utility mobile applications market in India, Bangladesh and Sri Lanka. Growth forecasts and key trends in each of the various sub-segments namely mobile commerce, mobile education, mobile healthcare and other applications (which includes mobile agriculture, mobile governance etc.) is provided in the study. The study also contains a competitive intelligence section which includes profiles of the top VAS vendors.
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