Mobile VAS: Utility Mobile Applications and Data Usage in South Asia

Mobile VAS: Utility Mobile Applications and Data Usage in South Asia

Utility Mobile Applications to Boost Socio-economic Inclusion in the Region

RELEASE DATE
05-Apr-2013
REGION
South Asia, Middle East & North Africa
Research Code: P6C3-01-00-00-00
SKU: TE00441-SA-MR_02102

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SKU
TE00441-SA-MR_02102

$4,950.00

$3,712.50 save 25 %

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Description

Increasing mobile penetration has resulted in the emergence of the mobile platform as a key delivery mechanism for basic utility services. Telecom operators are looking at utility mobile applications to augment their falling voice revenues. The study analyses the utility mobile applications market in India, Bangladesh and Sri Lanka. Growth forecasts and key trends in each of the various sub-segments namely mobile commerce, mobile education, mobile healthcare and other applications (which includes mobile agriculture, mobile governance etc.) is provided in the study. The study also contains a competitive intelligence section which includes profiles of the top VAS vendors.

Table of Contents

Executive Summary

Executive Summary—Market Engineering Measurements

Executive Summary—CEO’s Perspective

Market Overview—Segmentation

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Key Questions This Study Will Answer

Market Overview—Key Notes and Assumptions

South Asia Mobile Services Market—Subscriber and Revenue Forecast

South Asia Mobile Services Market—Average Return Per User (ARPU) Trends and Forecast

South Asia Mobile Value Added Services—Subscriber and Revenue Forecast

South Asia Mobile Data Services Market—Subscriber and Revenue Forecast

Forecast Assumptions

Total Utility Mobile Applications—Subscriber and Revenue Forecast

Subscriber and Revenue Forecast Discussion

Total Utility Mobile Applications Market—Average Return Per User (ARPU) Trends and Forecast

Pricing Trends and Forecast Discussion

Total Utility Mobile Applications Market—Percent Revenue Forecast by Country

South Asia Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue Forecast

South Asia Utility Mobile Applications (Network Based) Segment—Average Return Per User (ARPU) Trends and Forecast

Mobile Commerce Segment—Subscriber and Revenue Forecast

Mobile Commerce Segment—Subscriber and Revenue Forecast Discussion

Mobile Education Segment—Subscriber and Revenue Forecast

Mobile Education Segment—Subscriber and Revenue Forecast Discussion

Mobile Healthcare Segment—Subscriber and Revenue Forecast

Mobile Healthcare Segment—Subscriber and Revenue Forecast Discussion

Other Utility Applications Segment—Subscriber and Revenue Forecast

Other Utility Applications Segment—Subscriber and Revenue Forecast Discussion

South Asia Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue Forecast

South Asia Utility Mobile Applications (Data Based) Segment—Average Return Per User (ARPU) Trends and Forecast

South Asia Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue Forecast Discussion

South Asia Utility Mobile Applications (Data Based) Segment—Data Usage Forecast

India Mobile Services Market—Subscriber and Revenue Forecast

India Mobile Services Market—Average Return Per User (ARPU) Trends and Forecast

India Mobile Value Added Services Market—Subscriber and Revenue Forecast

India Mobile Data Services Market—Subscriber and Revenue Forecast

India Mobile Data Services Market—Subscriber Forecast by Technology

India Breakdown

India Utility Mobile Applications Market—Subscriber and Revenue Forecast

India Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue Forecast

India Utility Mobile Applications (Network Based) Segment—Subscriber Forecast

India Utility Mobile Applications (Network Based) Segment—Revenue Forecast

India Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue Forecast

India Utility Mobile Applications (Data Based) Segment—Data Usage Forecast

India Utility Mobile Applications Market—Subscriber and Revenue Forecast Discussion

Demand Analysis–Respondent Profile

Awareness and Future Adoption

Reasons for not using Mobile Value Added Services

Current Monthly Spend on Mobile Utility Applications

Desired Monthly Spend on Mobile Education Applications

Desired Monthly Spend on Mobile Healthcare Applications

Expected Monthly Revenue from Mobile Commerce Applications

Preferred Access Medium for Utility Applications

Mobile Internet–Adoption and Trends

Current Monthly Spend on Mobile Internet Services

Desired Monthly Spend on Mobile Internet Services

Smartphones–Adoption and Trends

Smartphones–Operating System

Desired Price of Smartphone

India Data and Value Added Services Market Share

India Data and Value Added Services Market Share (Continued)

India Data and Value Added Services Market—Top Competitors

Top Competitors—VAS Vendors

Top Competitors—VAS Vendors (Continued)

Top Competitors—VAS Vendors (Continued)

Top Competitors—VAS Vendors (Continued)

Top Competitors—VAS Vendors (Continued)

Top Competitors—VAS Vendors (Continued)

Bangladesh Mobile Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Services Market—Average Return Per User (ARPU) Trends and Forecast

Bangladesh Mobile Value Added Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Data Services Market—Subscriber and Revenue Forecast

Bangladesh Mobile Data Services Segment—Subscriber Forecast by Technology

Bangladesh Breakdown

Bangladesh Utility Mobile Applications Market—Subscriber and Revenue Forecast

Bangladesh Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue Forecast

Bangladesh Utility Mobile Applications (Network Based) Segment—Subscriber Forecast

Bangladesh Utility Mobile Applications (Network Based) Segment—Revenue Forecast

Bangladesh Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue Forecast

Bangladesh Utility Mobile Applications (Data Based) Segment—Data Usage Forecast

Bangladesh Utility Mobile Applications Market—Subscriber and Revenue Forecast Discussion

Bangladesh Data and Value Added Services Market Share

Bangladesh Data and Value Added Services Market Share (Continued)

Bangladesh Data and Value Added Services Market—Top Competitors

Top Competitors—VAS Vendors

Top Competitors—VAS Vendors (continued)

Sri Lanka Mobile Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Services Market—Average Return Per User (ARPU) Trends and Forecast

Sri Lanka Mobile Value Added Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Data Services Market—Subscriber and Revenue Forecast

Sri Lanka Mobile Data Services Market—Subscriber Forecast by Technology

Sri Lanka Breakdown

Sri Lanka Utility Mobile Applications Market—Subscriber and Revenue Forecast

Sri Lanka Utility Mobile Applications (Network Based) Segment—Subscriber and Revenue Forecast

Sri Lanka Utility Mobile Applications (Network based) Segment—Subscriber Forecast

Sri Lanka Utility Mobile Applications (Network Based) Segment—Revenue Forecast

Sri Lanka Utility Mobile Applications (Data Based) Segment—Subscriber and Revenue Forecast

Sri Lanka Utility Mobile Applications (Data Based) Segment—Data Usage Forecast

Sri Lanka Utility Mobile Applications Market—Subscriber and Revenue Forecast Discussion

Sri Lanka Data and Value Added Services Market Share

Sri Lanka Data and Value Added Services Market Share (Continued)

Sri Lanka Data and Value Added Services Market—Top Competitors

Top Competitors—VAS Vendors

Top Competitors—VAS Vendors (continued)

Top Competitors—VAS Vendors (continued)

The Last Word—Predictions

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Additional Sources of Information on Mobile Utility Applications Market

Learn More—Next Steps

Related Research
Increasing mobile penetration has resulted in the emergence of the mobile platform as a key delivery mechanism for basic utility services. Telecom operators are looking at utility mobile applications to augment their falling voice revenues. The study analyses the utility mobile applications market in India, Bangladesh and Sri Lanka. Growth forecasts and key trends in each of the various sub-segments namely mobile commerce, mobile education, mobile healthcare and other applications (which includes mobile agriculture, mobile governance etc.) is provided in the study. The study also contains a competitive intelligence section which includes profiles of the top VAS vendors.
More Information
No Index Yes
Podcast No
Industries Telecom
WIP Number P6C3-01-00-00-00
Is Prebook No