Mobile Video Growth Accelerating on Tablets and Phones

Mobile Video Growth Accelerating on Tablets and Phones

 

RELEASE DATE
25-Mar-2015
REGION
North America
Research Code: 9849-00-3E-00-00
SKU: EM00013-NA-MR_01098

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
EM00013-NA-MR_01098

$1,500.00

$1,125.00 save 25 %

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Description

Broadcasters and publishers capable of quickly making content available for mobile phones are benefiting from the near ubiquity of video-capable smartphones and tablets in mature markets. Audiences are increasingly engaging with content outside of the home, especially for news and sports. In emerging regions, the cost of building mobile broadband networks compares favorably to the exorbitant cost of fixed networks, which drives expansion of mobile usage. Smaller screens are increasingly being used for long-form and live content, indicating emerging opportunities for mobile video monetization beyond the pre-roll.

Table of Contents

Mobile Video Growth Accelerating on Tablets and Phones

Related Research
Broadcasters and publishers capable of quickly making content available for mobile phones are benefiting from the near ubiquity of video-capable smartphones and tablets in mature markets. Audiences are increasingly engaging with content outside of the home, especially for news and sports. In emerging regions, the cost of building mobile broadband networks compares favorably to the exorbitant cost of fixed networks, which drives expansion of mobile usage. Smaller screens are increasingly being used for long-form and live content, indicating emerging opportunities for mobile video monetization beyond the pre-roll.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-3E-00-00
Is Prebook No