Mobile Video Services—Identifying the Growth Opportunities in Rich Media Services

Mobile Video to Contribute 80% to Mobile Data Traffic in the United States by 2022

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Video content consumes the highest amount of wireless bandwidth for the Tier I mobile operators in the United States. Globally, mobile video traffic makes up nearly 55% of total mobile data traffic and this figure is expected to increase to 75% by 2022. Apart from mobile video content services and peer-to-peer video communication applications, mobile video-based Internet of Things (IoT) applications such as in-vehicle entertainment systems, security systems, and remote patient monitoring are also increasingly contributing to cellular video data traffic. The key trends in mobile video that are shaping operator strategies for rich media include: 1) strong growth of Web TV; 2) resurgence of advertising free premiu

Table of Contents

Mobile Video Services—Identifying the Growth Opportunities in Rich Media ServicesThe Growing U.S. Mobile Video Services MarketsMarket Trends and Operator Strategies

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