Mobile Virtual Network Operators: Emerging Participants in the European Mobile Market

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The research aims to analysis the role of mobile virtual network operators in European mobile market. The study discusses the concept and business models of MVNOs, how it has developed in the European countries. Then, each European areas has been analyzed looking at number of subscribers of MVNOs and their market shares. Finally, the future role of MVNOs in the European mobile market will be discussed.

Table of Contents

Mobile Virtual Network Operators, IntroductionExecutive SummaryIncreasing Importance of Mobile Virtual Network Operators (MVNOs) in EuropeIntroduction to the StudyScope and MethodologyMobile Virtual Network Operators, Understanding the Concept of MVNO in EuropeWhat is an MVNOThe History and Definition of MVNODefining MVNOMobile Virtual Network Operators, The Role of MVNOs in the European Mobile MarketThe Spread of MVNOs in EuropeThe Map of European MVNOsMeasuring PerformanceCountry and Regional AnalysisDenmarkNorwaySweden and FinlandThe Baltic RepublicsThe United KingdomBeneluxCentral EuropeSouthern EuropeEastern EuropeMobile Virtual Network Operators, Structures and Features of European MVNOsModels of European MVNOsThe raison d'etre of MVNOsBusiness ModelsMVNOs and Organizational ChangesTypes of Services and Financial PerformanceMobile Virtual Network Operators, ConclusionA Possible Scenario for the European Mobile MarketFluid MVNOs and MNOs in a Customer-centric Market

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