Mobile Workforce Apps in North America

Mobile Workforce Apps in North America

Selling Worker Mobility Solutions to Very Small, Small, and Mid-Sized Businesses

RELEASE DATE
26-Oct-2017
REGION
North America
Deliverable Type
Market Research
Research Code: 9ABE-00-33-00-00
SKU: IT03522-NA-MR_20986
AvailableYesPDF Download
$1,500.00
In stock
SKU
IT03522-NA-MR_20986
$1,500.00
DownloadLink
ENQUIRE NOW

Description

This study examines the North American SMB (small and mid-sized business) and VSB (very small business) markets for mobile workforce applications. It also discusses optimal strategies for addressing the unique needs of these two segments. Mobile workforce applications are software solutions that allow remote and mobile employees real-time access to -- and exchange of -- information, collaboration, and/or guidance via their smartphones, tablets, and other mobile devices (including, increasingly, wearables such as smart watches). Key market trends, the competitive landscape, and potential growth opportunities are defined and discussed. Frost & Sullivan survey results regarding North American SMB versus VSB preferences, plans, and demand for mobile workforce apps and various channel partners are also charted and analyzed.

In North America, mobile workforce app providers can make the mistake of treating small and mid-sized businesses as one monolithic entity. In fact, sharp differences exist between the very small business sector, which is usually defined as under 25 employees (and also known as a micro-business), and the 25-499 employee SMB segment. Recognizing both the differences and similarities in concerns, priorities, expertise levels, etc. helps leaders in the mobile workforce app sector sell more effectively and profitably to both audiences. Numerous growth opportunities exist for providers that wish to take a leadership role and attract more attention from very small, small, and mid-market businesses. These include enriching the app portfolio in new ways, focusing on customers' revenue generation needs, and not abandoning the customer once the sale is made.

Major challenges for the mobile workforce app providers that are trying to win in the SMB/VSB market include:
• Differentiating against other providers
• Earning the trust of these businesses, especially VSBs
• Dealing with customer purchase barriers such as tight budgets and very limited IT staff and internal expertise
• Preventing customer churnout after the sale

Key questions that this study will answer include:
• What strategic moves have current mobile workforce app providers made in order to sell into the SMB and VSB markets?
• What are the key issues and trends that have emerged around SMB/VSB purchase and deployment of mobile workforce apps?
• What are the preferences and plans of today's North American VSBs and SMBs regarding mobile workforce applications? Do they have any
preferred mobility partners?
• How are leading mobile workforce app providers innovating in this market?
• What are the near-term growth opportunities in the SMB/VSB market for today's mobile workforce app providers?

Table of Contents

Key Findings

CEO’s Perspective

Defining SMB/VSB Mobile Workforce Applications

SMB/VSB Mobile Workforce Apps—Key Issues and Trends

SMB/VSB Mobile Workforce Apps—Key Issues and Trends (continued)

SMB/VSB Mobile Workforce Apps—Key Issues and Trends (continued)

2016 Mobile Enterprise Applications Survey

SMB/VSB Mobile Worker Apps—Current Deployment Levels

SMB/VSB Mobile Worker Apps—Planned New Introductions

SMB/VSB Mobile Worker Apps—Self-Description of Mobile Worker Apps Strategy

SMB/VSB Mobile Worker Apps—Types of Users

SMB/VSB Mobile Worker Apps—Percentage of Employees as Users

SMB/VSB Mobile Worker Apps—Adoption Drivers

SMB/VSB Mobile Worker Apps—Adoption Barriers

SMB/VSB Mobile Worker Apps—Preferred Mobility Partner

SMB/VSB Mobile Worker Apps—Mobility Partner Selection Criteria

SMB/VSB Mobile Worker Apps—Preferred Implementation Method

SMB/VSB Mobile Worker Apps—Mobile App Selection Criteria

SMB/VSB Mobile Worker Apps—Popular Solutions in VSB Segment

SMB/VSB Mobile Worker Apps—Popular Solutions in SMB Segment

Demand Analysis Discussion

Demand Analysis Discussion (continued)

Demand Analysis Discussion (continued)

Competitive Assessment

Competitive Assessment (continued)

Transformation in the SMB/VSB Mobile Workforce Apps Industry

Actsoft and SMB/VSB Mobile Workforce Applications

AT&T and SMB/VSB Mobile Workforce Applications

ClickSoftware and SMB/VSB Mobile Workforce Applications

FleetComplete and SMB/VSB Mobile Workforce Applications

ProntoForms and SMB/VSB Mobile Workforce Applications

Rogers Communications and SMB/VSB Mobile Workforce Applications

Sprint and SMB/VSB Mobile Workforce Applications

TELUS and SMB/VSB Mobile Workforce Applications

Verizon and SMB/VSB Mobile Workforce Applications

Growth Opportunity 1—Industry-Specific Solutions

Growth Opportunity 2—High-Touch Post-Sale Relationship

Growth Opportunity 3—OEM Partnerships

Growth Opportunity 4—Create New Revenue Opportunities for Customers

Growth Opportunity 5—Solution Integration

Strategic Imperatives for Mobile Asset Tracking Providers

The Last Word

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

This study examines the North American SMB (small and mid-sized business) and VSB (very small business) markets for mobile workforce applications. It also discusses optimal strategies for addressing the unique needs of these two segments. Mobile workforce applications are software solutions that allow remote and mobile employees real-time access to -- and exchange of -- information, collaboration, and/or guidance via their smartphones, tablets, and other mobile devices (including, increasingly, wearables such as smart watches). Key market trends, the competitive landscape, and potential growth opportunities are defined and discussed. Frost & Sullivan survey results regarding North American SMB versus VSB preferences, plans, and demand for mobile workforce apps and various channel partners are also charted and analyzed. In North America, mobile workforce app providers can make the mistake of treating small and mid-sized businesses as one monolithic entity. In fact, sharp differences exist between the very small business sector, which is usually defined as under 25 employees (and also known as a micro-business), and the 25-499 employee SMB segment. Recognizing both the differences and similarities in concerns, priorities, expertise levels, etc. helps leaders in the mobile workforce app sector sell more effectively and profitably to both audiences. Numerous growth opportunities exist for providers that wish to take a leadership role and attract more attention from very small, small, and mid-market businesses. These include enriching the app portfolio in new ways, focusing on customers' revenue generation needs, and not abandoning the customer once the sale is made. Major challenges for the mobile workforce app providers that are trying to win in the SMB/VSB market include: • Differentiating against other providers • Earning the trust of these businesses, especially VSBs • Dealing with customer purchase barriers such as tight budgets and very limited IT staff and
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Jeanine Sterling
Industries Information Technology
WIP Number 9ABE-00-33-00-00
Is Prebook No