Mobilizing Big Data for Bankable Results: Capturing and Leveraging Customer Data in Financial Services

Mobilizing Big Data for Bankable Results: Capturing and Leveraging Customer Data in Financial Services


This report discusses how what is now arguably the most competitive environment in banking history is driving new business models and approaches that are helping banks and financial institutions use information to even up the ledger.

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Table of Contents

Mobilizing Big Data for Bankable Results: Capturing and Leveraging Customer Data in Financial ServicesACEM 3-2IntroductionFocused ChallengesMobile Financial Services (MFSs) Bring Opportunities and ChallengesA Way Forward: Continuously Capturing Customer InsightsLeveraging Multichannel Data to Drive Customer InsightsPutting Customer Insights to Work Across the OrganizationResults of a Customer Insights-Driven ApproachCustomer Insights In Action: Banco Itau ArgentinaStratecast - The Last WordAbout Stratecast




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