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Monetizing the Enterprise Data Experience: Cloud Services Models are about Negotiable Contracts and Configurable Pricing Plans

 

  • Research Code : D564-00-7E-00-00
  • SKU : IT00507-NA-SF_01630
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  • Release Date : 10-Jan-2014
  • Region : North America
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This week's SPIE explains why the sale, delivery, and monetization of enterprise data services are driven by complex B2B models tied to individualized and negotiated service contracts. It points out why traditional subscriber billing systemsbusiness-to-consumer (B2C) support for millions of customers with a relatively small number of service offeringsare not engineered to meet the needs of this growing market segment.

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