Monetizing the Omni-Channel, Omni-Play Customer Experience: The Right Tools Address Complexity and Create Positive Results

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This report looks deeper into the omni-channel customer experience, and explains why the transition from CSP to digital service provider (DSP) involves enhancing systems, modifying workflows, and redefining work center responsibilities. The report identifies how support of the omni-channel mindset does not necessarily mean a total systems replacement, nor must it mean spending vast sums of resources, protracted across months of new systems development effort. The report also explains how a process-oriented enhancement overlay, such as that provided by Dynacommerce, can be used within an existing systems environment to yield favorable customer experience results.

Table of Contents

Monetizing the Omni-Channel, Omni-Play Customer Experience: The Right Tools Address Complexity and Create Positive ResultsSPIE 2018 #02 - January 19/2018IntroductionOmni-Channel Customer ExperienceOmni-Channel Involves Multiple System UpdatesTime-to-Market Makes Rip and Replace ImpracticalAn Enhancement Layer Provides New Life for Installed SystemsCritical Objectives of an Omni-Channel Customer Experience PlatformThe Dynacommerce Sales and Delivery Orchestration EngineStratecast - The Last WordAbout ODAMAbout StratecastAbout Frost & Sullivan




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