More than a Fancy Headset: Augmented Reality in the Background

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When Stratecast began its Augmented Reality (AR) coverage, the general consensus was that AR would be mostly relegated to the gaming community, with few practical real world applications. Stratecast has been consistently bullish on the utility of and the eventual dominance of AR in both the consumer community as well as in business. This year’s report on the state of the market illustrates that Stratecast predictions are beginning to become reality.2017 marks a turning point where the virtues of AR will increasingly be perceived by consumers and business. This report examines developments in the AR market, and explores some opportunities for operators and technology vendors in this expanding market.

Table of Contents

More than a Fancy Headset: Augmented Reality in the BackgroundCH 7-4Executive SummaryIntroductionConsumers and ARAR Platforms Increasing in SophisticationA New Notion of Augmented RealityPublic Policy ImplicationsOpportunities in the MarketStratecast - The Last WordAbout StratecastAbout Frost & Sullivan

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