More than a Fancy Headset: Augmented Reality in the Background

More than a Fancy Headset: Augmented Reality in the Background

RELEASE DATE
08-Nov-2017
REGION
North America
Research Code: 9941-00-2B-00-00
SKU: TE03790-NA-SF_21084

$3,500.00

Special Price $2,625.00 save 25 %

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SKU
TE03790-NA-SF_21084

$3,500.00

$2,625.00 save 25 %

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Description

When Stratecast began its Augmented Reality (AR) coverage, the general consensus was that AR would be mostly relegated to the gaming community, with few practical real world applications. Stratecast has been consistently bullish on the utility of and the eventual dominance of AR in both the consumer community as well as in business. This year’s report on the state of the market illustrates that Stratecast predictions are beginning to become reality.

2017 marks a turning point where the virtues of AR will increasingly be perceived by consumers and business. This report examines developments in the AR market, and explores some opportunities for operators and technology vendors in this expanding market.

Table of Contents

Executive Summary

Introduction

Consumers and AR

AR Platforms Increasing in Sophistication

A New Notion of Augmented Reality

Public Policy Implications

Opportunities in the Market

Stratecast - The Last Word

About Stratecast

About Frost & Sullivan

Related Research
When Stratecast began its Augmented Reality (AR) coverage, the general consensus was that AR would be mostly relegated to the gaming community, with few practical real world applications. Stratecast has been consistently bullish on the utility of and the eventual dominance of AR in both the consumer community as well as in business. This year’s report on the state of the market illustrates that Stratecast predictions are beginning to become reality. 2017 marks a turning point where the virtues of AR will increasingly be perceived by consumers and business. This report examines developments in the AR market, and explores some opportunities for operators and technology vendors in this expanding market.
More Information
No Index No
Podcast No
Author Michael Jude
Industries Information Technology
WIP Number 9941-00-2B-00-00
Is Prebook No