Move toward Full Convergence - Communication Services Bundling For Canadian Residential Markets

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This research service analyzes the market for bundled consumer communication services in Canada and forecasts the demand and revenues for "double", "triple" and "quad-play" service bundles from 2003 to 2013. The study identifies the demand drivers and restraints for residential service bundles along with the key challenges faced by various stakeholders in the market. Key competitive, consumer and market trends are presented along with strategic recommendations for successfully competing in this market. Also covered are competitive profiles and bundled product benchmarking for top Canadian telcos and cable MSOs.

Table of Contents

Move toward Full Convergence - Communication Services Bundling For Canadian Residential Markets, Communication Services Bundling - Canadian Residential MarketTotal MarketExecutive SummaryResearch Scope and ObjectivesResearch MethodologyMarket OverviewIndustry ChallengesMarket DriversMarket RestraintsDemand ForecastsFixed Voice : Switched Access vs. VoIPMobile Wireless ServicesInternet Access : Broadband vs. Dial-UpVideo Services: Cable; Satellite and IPTVBundled Services Adoption: "Double-Play"; "Triple-Play" and "Quad-Play"Revenue ForecastsBundled Services Subscriber ARPURevenues from Service BundlingKey Industry Trends Impacting Service BundlingIntensifying Rivalry between Cable MSOs and Telcos Regulatory Environment Impact Changing Customer ExpectationsGrowing Threat from Emerging and New CompetitorsCAPEX to Ready the Networks for Delivery of Service BundlesEnhancements in Backend Systems (BSS/OSS) and Customer Facing SystemsCompetitive Profiles and Bundling Strategies of TelcosBell CanadaTelusMTS AllstreamSaskTelCompetitive Profiles and Bundling Strategies of Cable MSOsRogersShawVideotronCogecoCompetitive Benchmarketing: Bundled Service Packages and OfferingsBundled Service Offerings of Key TelcosBundled Service Offerings of Key Cable MSOsRating Competitive Bundled Service OfferingsConclusionBundling Evolution: From Discrete Service Bundles to Fully Converged ServicesStrategic RecommendationsCritical Success Factors




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