Move toward Full Convergence - Communication Services Bundling for U.S. Residential Markets

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This research service analyzes the market for bundled consumer communication services in the U.S. and forecasts the demand and revenues for "double", "triple" and "quad-play" service bundles from 2003 to 2013. The study identifies the demand drivers and restraints for residential service bundles along with the key challenges faced by various stakeholders in the market. Key competitive, consumer and market trends are presented along with strategic recommendations for successfully competing in this market. Also covered are competitive profiles and bundled product benchmarking for top U.S. telcos and cable MSOs.

Table of Contents

Move toward Full Convergence - Communication Services Bundling for U.S. Residential Markets, Communication Services Bundling - U.S. Residential MarketTotal MarketExecutive SummaryResearch Scope and ObjectivesResearch MethodologyMarket OverviewIndustry ChallengesDrivers and Restraints Impacting Market ForecastsMarket DriversMarket RestraintsRevenue ForecastsBundled Services Subscriber ARPURevenues from Service BundlingDemand ForecastsFixed Voice: Switched Access Lines vs. VoIP Subscriber LinesMobile Wireless Service SubscribersInternet Access Demand: Broadband vs. Dial-UpVideo Services: Cable; Satellite and IPTV SubscribersBundled Service Adoption: "Double-Play"; "Triple-Play" and "Quad- Play"Key Industry Trends Impacting Service BundlingIntensifying Rivalry between Cable MSOs and TelcosRegulatory Environment ImpactGrowing Threat from Non-traditional PlayersChanging Customer ExpectationsEnhancements in Backend Systems (BSS/OSS) and Customer Facing SystemsCAPEX to Ready the Networks for Delivery of Service BundlesDistribution Strategies for Selling Service BundlesCompetitive Profiles and Bundling Strategies of TelcosAT&TVerizonQwestEmbarqCenturyTelSureWestCompetitive Profiles and Bundling Strategies of Cable MSOs and Other Communication Service ProvidersComcastTime Warner CableCox CommunicationsCharter CommunicationsCablevisionOthers: Cable Overbuilders and Direct Broadcast Satellite ProvidersCompetitive Benchmarking: Bundled Service Packages and OfferingsBundled Service Offerings of Key TelcosBundled Service Offerings of Key Cable MSOsRating Competitive Bundled Service Offerings ConclusionCritical Success FactorsBundling Evolution: From Discrete Service Bundles to Fully Converged ServicesStrategic Recommendations




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