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Music in a Digital Age: YouTube Music Key and the Freemium Business Model

  • Research Code : 9817-00-D4-00-00
  • SKU : EM00001-EU-MR_00930
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  • Release Date : 09-Jan-2015
  • Region : Europe
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Access to digital media in various formats is possible with unparalleled ease. In the late 1990s, the advent of MP3 music encoding was an advance that heralded the expansion of the digital music market. Piracy, however, has become a constant threat to music revenue, especially after the peer-to-peer movement spawned Napster.
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