NFC Market Opportunity, Global, 2012

Growing Use of Smartphones Augments Demand for Tags in Different Applications

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The study analyses trends of the NFC tags market globally across different applications. With gaining awareness among customers, NFC is expected to witness greater traction in the coming years. This study focuses on the trends, challenges, and factors that drive market growth. The study provides region-wide analysis in addition to providing competitive analysis. It covers the use of NFC in different applications and the trends across these applications. Furthermore, the deliverable focuses on certain key Mega Trends and its impact on the adoption rate of this technology across regions. This deliverable will provide key market participants with the necessary business intelligence to help them accelerate growth in a fast-paced market.

Table of Contents

Executive SummaryExecutive SummaryExecutive Summary (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO PerspectiveMarket OverviewMarket Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Regional SegmentationMarket Overview—Key Questions This Study Will AnswerMarket Overview—SegmentationMarket Overview—Distribution ChannelsExternal Challenges: Drivers and Restraints—Total NFC MarketDrivers and RestraintsDrivers—Impact and DurationDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Restraints—Impact and DurationRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Forecast and Trends—Total NFC MarketMarket Engineering MeasurementsMarket Engineering Measurements (continued)Market Engineering Measurements (continued)Forecast AssumptionsTotal NFC Market—Revenue Forecast Revenue Forecast Discussion Pricing Trends and Forecast DiscussionPricing Forecast Discussion Pricing Forecast Discussion (continued) Total NFC Market—Percent Revenue Forecast by RegionRevenue Forecast by RegionGlobal Hot SpotsGlobal—Revenue Forecast DiscussionTotal NFC Market—Revenue Forecast by ApplicationRevenue Forecast by Application DiscussionDistribution Channel DiscussionMarket Ranking and Competitive Analysis— Total NFC MarketMarket Share AnalysisCompetitive EnvironmentTop CompetitorsProduct HighlightsCompetitive Factors and AssessmentPurchasing CriterionMega Trends and Industry Convergence ImplicationsMarket Overview–Impact of Mega Trends on NFC MarketMega Trend Impact on NFC MarketMega Trend Impact on NFC MarketMega Trend Impact on NFC MarketMega Trend Impact on NFC MarketServices Segment BreakdownServices Segment BreakdownServices Segment—Market Engineering MeasurementsServices Segment—Revenue ForecastServices Segment—Revenue ForecastEvents Segment BreakdownEvents Segment BreakdownEvents Segment—Market Engineering MeasurementsEvents Segment—Revenue ForecastEvents Segment—Revenue ForecastSecurity Segment BreakdownSecurity Segment BreakdownSecurity Segment—Market Engineering MeasurementsSecurity Segment—Revenue ForecastSecurity Segment—Revenue ForecastAmericas BreakdownAmericas BreakdownAmericas Market—Revenue ForecastAmericas—Revenue Forecast DiscussionEMEA BreakdownEMEA BreakdownEMEA Market—Revenue ForecastEMEA—Revenue Forecast DiscussionAsia-Pacific BreakdownAsia-Pacific BreakdownAsia-Pacific Market—Revenue ForecastAsia-Pacific—Revenue Forecast DiscussionThe Last WordThe Last Word—Three Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyList of CompaniesLearn More—Next Steps




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