North America and Europe Medium-Heavy Duty Truck Seating Systems Market, Forecast to 2025

Driver Health, Wellbeing and Wellness Concerns Combined with Digitalization and IoT to Drive Premium Seats Market Share to 10.5% by 2025

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North America & Europe Medium-Heavy Duty Truck Seating Systems Market is expected to grow at CAGR 2.2% in 2016-2025. Driver shortage and retention, Health, Wellness and Wellbeing, digitalization and IoT, autonomous driving and light-weighting are the key trends transforming the seats market in the study period. With back pain being one of the major contributors to deterioration of driver health, seats will be customized and designed to minimize vibration on road and increase driver’s career longevity. Proliferation of premium seats are set to nearly double in the next 9 years as fleet managers deploy superior seats that reduce occupational fatigue as a strategy to promote driver retention.Technological innovation will also lead to the push for certain premium features into standard seats by 2025. Increasing focus on safety of drivers will be major driver of premium seats with long-haul fleets being some of the key adopters of this segment of seats. However, standard seats with air-ride suspension will be preferred in the medium term with fleets’ focus on minimizing costs.

Seating systems provide safety and comfort to driver through components such as head rests, arm rests, seat belts, airbags, lumbar support and suspensions. Seating systems are classified as standard or premium based on features offered by top manufacturers such as climate control, ventilation and damper adjustment. Standard seats consist of fixed or static seats as well as seats with air-ride suspension. In medium duty trucks, driver and passenger seats are included as bench seats, which comes into the category of standard seats. Premium seats are presently differentiated from standard seats only by comfort features. Safety features will be focused on by suppliers in the long-term. Comfort and ergonomic features are preferred by fleets; premium features are not preferred owing to higher price.

In North America, since average lifetime of seats is marginally higher than average lifetime of trucks (7-8years), such parts are substituted in aftermarket by fleets when required. Around 19% of OE seats is estimated to be substituted. Premium segments preferred by few fleets currently owing to higher price and lesser focus on driver comfort. Average age of drivers in US is 49 for over-the-road truck driver (52 for private fleets). This can potentially drive penetration of premium seats into 2025. Preference for premium seats expected to increase gradually in market owing to factors such as driver retention, focus on health, wellness and well-being technologies, autonomous trucking, and driver safety.

In Europe, fleets take onus to provide better seats for drivers to enhance driver comfort, safety. Average lifetime of seats is slightly higher than lifetime of trucks in Europe (8-9 years); seats are replaced rarely due to wear and tear. Aftermarket segment is estimated to be around 18% of OE market currently. The seats in Europe tend to last longer. Market for standard seating systems in Europe will slightly decline beginning in 2017. European fleets show a greater preference for premium seats that North American fleets. Growth in adoption of premium seats expected to result from factors such as health, wellness and well-being technologies, and addressing growing problem of driver shortage. 40% of German truck drivers are set to retire by 2027 and 84% of French truck drivers aged over 30.

Table of Contents

1. Executive Summary
Executive Summary—Key Findings
Executive Summary—Seating Systems Forecast and Market Share
Executive Summary—Key Trends Impacting Seating Systems Market
Executive Summary—HWW Technologies in Seating Systems
Executive Summary—Current and Future Outlook
2. Research Scope, Objectives, Background, and Methodology
Research Scope
Research Aims and Objectives
Key Questions this Study will Answer
Research Background
Research Methodology
Key Suppliers Considered in this Study
3. Definitions and Segmentation
Commercial Vehicle Definitions and Vehicle Segmentation
4. Market Overview
Components and Product Segments
Seating Systems Features
Seating System Technology
Technology Roadmap
5. Trends Impacting Seating Systems
Impacting Trend 1—Skilled Driver Shortage and Retention
Impacting Trend 2—Health, Wellness, Wellbeing (HWW)
Case A—Bose Ride System
Impacting Trend 3—Digitalization and Internet of Things (IoT)
Impacting Trend 4—Autonomous Driving
Impacting Trend 5—Light Weighting
6. Market Forecast
North America Product Profitability and Opportunity
North America OE Seating Systems Forecast and Market Share
North America Seating Systems Market Status and Pricing
Europe Product Profitability and Opportunity
Europe Seating Systems Forecast and Market Share
Europe Seating Systems Market Status and Pricing
7. Profiles of Key Suppliers
Commercial Vehicle Group
Grammer AG
Isringhausen GmbH
8. Growth Opportunities in Seating Systems Market
Growth Opportunity 1—Integrated Product Development
Growth Opportunity 2—Smart Seating
Strategic Imperatives for Success and Growth
9. Conclusion
Key Conclusions
The Last Word—3 Big Predictions
Legal Disclaimer
10. Appendix
Standard Seats Representative Models
Premium Seats Representative Models
Learn More—Next Steps
Market Engineering Methodology


List of Figures & Charts

1. MD-HD Truck Seating Systems Market: Current and Future Outlook, NA and EU, 2016–2025
2. Commercial Vehicle Market: Definitions and Segmentation, NA and EU, 2016
3. MD-HD Truck Seating Systems Market: Product Features, NA and EU, 2016–2025
4. MD-HD Truck Seating Systems Market: Light Weighting Technologies by Price Categories, NA, 2017
5. MD-HD Truck Seating Systems Market: Profitability, NA, 2016
6. MD-HD Truck Seating Systems Market: Growth Stage, NA, 2016
7. MD-HD Truck Seating Systems Market: Profitability, EU, 2016
8. MD-HD Truck Seating Systems Market: Profitability, EU, 2016
9. MD-HD Truck Seating Systems Market: Supplier Profile, NA and EU, 2016
10. MD-HD Truck Seating Systems Market: Supplier Profile, NA and EU, 2016
11. MD-HD Truck Seating Systems Market: Supplier Profile, NA and EU, 2016
12. MD-HD Truck Seating Systems Market: Standard Seat Features, NA and EU, 2016
13. MD-HD Truck Seating Systems Market: Premium Seat Features, NA and EU, 2016


1. MD-HD Truck Seating Systems Market: Key Findings, North America and Europe, 2016
2. MD-HD Truck Seating Systems Market: Unit Shipment Forecast, North America and Europe, 2016 and 2025
3. Impact on Driver’s Health, NA, 2014
4. Impact on Driver’s Work Life, NA, 2014
5. MD-HD Truck Seating Systems Market: Components and Product Overview, NA and EU, 2016
6. MD-HD Truck Seating Systems Market: Technology Type, NA and EU, 2016
7. MD-HD Truck Seating Systems Market: Technology Roadmap, NA and EU, 2016–2025
8. Key Strategies by Fleets for Driver Retention, NA and EU, 2016
9. Trucking Industry: Pay and Turnover, US, 2016
10. MD-HD Truck Seating Systems Market: Trends Impacting the Market, NA and EU, 2016–2025
11. Key Occupational Health Hazards, Trucking, NA and EU, 2016
12. Bose Ride System, NA, 2016
13. MD-HD Truck Seating Systems Market: Trends Impacting the Market, NA and EU, 2016–2025
14. MD-HD Truck Seating Systems Market: Trends Impacting the Market, NA and EU, 2016–2025
15. MD-HD Truck Seating Systems Market: Key Events Marking Advent of Autonomous Driving in Trucking, NA and EU, 2015–2017
16. T-pod Driverless Truck by Einride, NA, 2017
17. MD-HD Truck Seating Systems Market: Annual Sales, NA, 2016
18. MD-HD Truck Seating Systems Market: Profitability, NA, 2016
19. MD-HD Truck Seating Systems Market: OE Unit Shipment Forecast, North America, 2016 and 2025
20. MD-HD Truck Seating Systems Market: Pricing Analysis, North America, 2016–2025
21. MD-HD Truck Seating Systems Market: Annual Sales, EU, 2016
22. MD-HD Truck Seating Systems Market: Unit Shipment Forecast, Europe, 2016 and 2025
23. MD-HD Truck Seating Systems Market: Pricing Analysis, Europe, 2016–2025
24. Revenue and EBITDA, Global, 2014–2016
25. Share of Revenue, Global, 2016
26. Revenue and EBITDA, Global, 2014–2016
27. Share of Revenue, Global, 2016
28. MD-HD Truck Seating Systems Market: Key Conclusions, NA and EU, 2016–2025



Keyword1
seating systems
Keyword2
medium-heavy duty truck
Keyword3
seating systems

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