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Cockpit Digitization Will Have a Positive Impact on Take Rates for eMirrors in Future
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Piloted driving is rapidly being offered by most OEMs for a particular stretch. All major OEMs have a definite plan to launch an automated vehicle by at least 2025, while trying to differentiate themselves by how the automation is delivered to the customer. Automakers face the inevitable shift from today's brand loyalty into more functional and lifestyle models of the future, where consumers are likely to employ Automobiles-as-a-Service, giving rise to alternative business opportunities within the automotive industry. Keeping in tune with the changing demographics in the automotive industry, regulators have modified the regulation on mirrors, allowing OEMs to offer digital exterior and interior mirrors supplementing traditional mirrors. Digital mirrors, also known as hybrid mirrors, are extremely important to migrate the control from vehicle to driver and vice versa in a smooth and hassle-free manner. However, the advent of advanced driver assistant systems (ADAS) with technologies such as heads-up display, blind spot detection, and lane keeping assist have partly made traditional external mirrors and, to an extent, interior mirrors redundant in highway traffic. Growing consumer preference for convenient technologies is likely to result in doubling the take rate of level 2 automated driving enabled vehicles in 2016. This research service explores the future of the rear view mirrors market as the industry migrates from a traditional mirror to an intelligent mirror that offers various other capabilities such as a continuous video feed of the surroundings. The objectives of the study are as follows: • To determine the impact of current technology and vehicle segment trends on the interior and exterior mirror segments• To identify the main Megatrends that shape the interior and exterior mirror segments• To identify key technologies that will drive the evolution of interior and exterior mirrors• To analyze the positioning of eMirrors• To sketch the future outlook of the market with conclusions Some of the key questions this report will try to answer: • How have interior and exterior mirrors evolved over the years? • How do various Megatrends in the automotive industry converge on enhancing the technologies used in interior and exterior mirrors? • What technologies influence the various components of interior and exterior mirrors? • What are the various interest levels of industry participants in the interior and exterior mirror segments? • What are the expected adoption rates of interior and exterior eMirrors by 2025? The study covers North American and European regions, with the base year being 2016 and forecasts up to 2025.
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