North American 900/976 Services

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Table of Contents

North American 900/976 Services, Executive SummaryIntroduction to the North American 900/976 Services MarketIntroduction to the North American 900/976 Services MarketSummary of Major FindingsMarket Growth, Opportunities, and Total ForecastCompetitive AnalysisConclusionsNorth American 900/976 Services, Industry Challenges and Research MethodologyIdentification of Challenges for the North American 900/976 Service MarketsIdentification of Challenges for the North American 900/976 Service MarketsInability to Curb "Charge Backs" Leads to Market AttritionIncreasing Competition From the Internet Erodes Pay-Per-Call Market PotentialIncreased Blocking of 900/976 Services Threatens Growth OpportunitiesFailure to Increase the Advertising and Promotion of Legitimate Pay-Per-Call Services Limits Growth PotentialProposed Rulemaking Revises the FTC “900 Number Rule”Reduced Profit Margins Force Service Providers to Seek Global Market OpportunitiesProliferation of Fraudulent Activities Accelerates Market DeclineIncreased Regulation of Pay-Per-Call Services Limits Sales OpportunitiesHigh IXC Transport Rates Result in Reduced Profit OpportunitiesIncreased Use of Non-900-Number Dialing Patterns Removes Telephone Disclosure and Dispute Resolution Act (TDDRA) ProtectionTime Frame Analysis of Industry ChallengesTime Frame Analysis of Industry ChallengesMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsGlossary of TermsList of DefinitionsList of AcronymsMarket Engineering Measurement Analysis of the North American 900/976 Services IndustryMarket Engineering Measurement Analysis of the North American 900/976 Services IndustryMarket Engineering Measurement Analysis of the North American 900/976 Services IndustryMarket Overview and DefinitionsMarket Overview and DefinitionsPresentation of Strategic Significance of MeasurementsPresentation of Strategic Significance of MeasurementsMarket AgeRevenuesPotential RevenuesBase Year Market Growth RateForecast Period Market Growth RateNumber of CallsSaturationAverage PricePrice RangePrice SensitivityCompetitorsDegree of CompetitivenessDegree of Technical ChangeMarket Engineering Research for the North American 900/976 Services MarketForecasts of the Total MarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureForecasts by Geographic RegionSubscribers and Revenue Forecasts–U.S.Subscribers and Revenue Forecasts–CanadaNorth American 900/976 Services, Market Engineering StrategyMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsMarketing DepartmentSales DepartmentResearch and Development DepartmentBusiness Development DepartmentCorporate Management




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