North American Category Management Research—Lubricants, 2015

Synthetic Engine Oil on Fast Track, Leverages Surging Demand for Innovative, Performance Enhanced Solutions

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Engine oil lubricants can be broadly classified into 3 categories: mineral engine oil, synthetic engine oil, and recycled engine oil. Synthetic engine oil can be further classified into full synthetics and synthetic blends. Replacement rates will likely decrease in the next 3 to 5 years as all forms of engine oil look to increase performance and decrease the frequency of replacement. Traditional market competitors will dominate the North American market. eRetail and eCommerce will likely become the preferred form of service channel for the do-it-yourself category. Market leaders will likely invest in research and development in the quest for better additive components. Synthetic engine oil is better positioned to absorb the advancements in this segment.

Increase in Vehicles in Operation (VIO) coupled with rising average vehicle age will help the units grow at a CAGR of 0.7% till 2022. Engine oil lubricants Aftermarket revenues in North America is expected to grow at a CAGR of 1.9%. Overall unit shipments growth will be aligned with growth in vehicles in operation (VIO) however revenues will grow at a higher rate due to increased sales of higher priced synthetic lubricants. In the latter period of forecast period, the growth will be driven by higher priced synthetics consisting of full synthetics and synthetic blends. Key channels for distribution are bulk distributors and retailers. For the conventional engine oil lubricant aftermarket, the manufacturers will start focusing on reconditioning and calibrating additives to attract older vehicles owners.

The North American light vehicles’ engine oil lubricants aftermarket is estimated to reach $4.73 Billion by 2022, growing at CAGR of 1.9% during the period under review. Increase in numbers of Vehicles in Operation (VIO) along with increasing average vehicle age coupled with increase in annual mileage miles travelled is expected to fuel the demand for engine oil lubricants across North America.

The report covers the light vehicles’ engine oil lubricants aftermarket in terms of volume (in Million units) and value ($ Billion) across North America which includes the countries of United States and Canada. It explains the qualitative and quantitative aspects such as market trends and market metrics of the light vehicles engine oil lubricants aftermarket while also focusing on different types. The report explains the engine oil lubricants aftermarket on the basis of geography, type, and technology, from 2012 to 2022.

This market is dominated by conventional engine oil lubricants, however in the coming years premium engine oil lubricants products such as Synthetic and synthetic blends will increase their market share significantly during the forecast period.

 

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
Total Market Unit Shipment and Revenue Snapshot
2. Research Scope
3. Definitions and Segmentation
Product Segmentation by Type and Application
Product Definition by Type
Mineral Lubricants
Synthetic Lubricants
Market Definitions
Market
Unit shipment
Price
Revenue
Vehicle Segmentation
Class 1 to 3 Aftermarket Distribution Structure
Understanding the Lubricant Distribution Value Chain
4. Forecasts and Trends—Total Lubricants Market
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Percent of Revenue Forecast by Product Type
Percent of Revenue Forecast by Product Type Discussion
Total Lubricants Market Percent of Units Forecast by Product Type
Percent Units Forecast by Product Type Discussion
Pricing Analysis
Pricing Analysis Discussion
Percent of Revenue by Distribution Channel
Percent of Revenue by Distribution Channel Discussion
5. Voice of the Customer: Customer’s Choice Engine Oil Use
Top Brands of Engine Oil
Trends of Motor Oils Used
Trends of Variant of Engine Oil Used
Variant of Engine Oil Used
6. Voice of the Customer: Technician’s Choice Engine Oil Use
Most Prevalent Motor Oil Installed by Shop Type
Most Prevalent Motor Oil Installed across All Brands Available by Region
Most Prevalent Motor Oil Brands Installed
Installed Motor Oil Procedure by
Shop Type
Region
Motor Oil
Brand Reputation Gap
Distribution Channels
Type of Oil Currently Used by
Shop Type
Region
7. Recycled Engine Oil
Recycled Engine Oil—Snapshot
8. The Last Word
3 Big Predictions
Discussion
Legal Disclaimer
9. Appendix
Table of Acronyms Used
The Frost & Sullivan Story


List of Figures & Charts

1. Total Lubricants Market: Market Engineering Measurements, North America, 2015
2. Total Lubricants Market: Unit Shipment and Revenue Forecast, North America, 2012–2022
3. Total Lubricants Market: VIO Forecast, North America, 2012–2022
4. Total Lubricants Market: Product Segmentation by Type and Application, North America, 2015
5. Total Lubricants Market: Definitions, North America, 2015
6. Total Lubricants Market: Vehicle Segmentation, North America, 2015
7. Total Class 1 to 3 Engine Oil Aftermarket: Market Structure, North America, 2015
8. Total Lubricants Market: Market Engineering Measurements, North America, 2015
9. Total Lubricants Market: Unit Shipment and Revenue Forecast, North America, 2012–2022
10. Total Lubricants Market: Percent of Revenue Forecast by Product Type, North America, 2012–2022
11. Total Lubricants Market: Percent of Units Forecast by Product Type, North America, 2012–2022
12. Total Lubricants Market: Pricing Analysis, North America, 2012–2022
13. Total Lubricants Market: Percent of Revenue by Distribution Channel, North America, 2015
14. Top Engine Oil Preference by Gender: US, 2015
15. Top Engine Oil Preference by Vehicle Make: US, 2015
16. Trends of Motor Oils Used: US, 2009–2015 (Excluding 2012)
17. Trends of Variant of Engine Oil Used: US, 2015 (Excluding 2012)
18. Percentage of Brands Installed by Shop Type: US, 2015
19. Percentage of Brands Installed by Region: US, 2015
20. Percentage of Motor Oil Brands Installed: US, 2013–2015
21. Installing Motor Oil Procedure by Shop Type: US, 2015
22. Installing Motor Oil Procedure by Region: US, 2015
23. Number One Automotive Motor Oil Brand Ranking of Top-owned Brands: US, 2008–2015 (Excluding 2012)
24. Responsible for or Influence the Purchase of Motor Oil: US, 2015
25. Distribution Channels for Motor Oil: US, 2015
26. Distribution Channels: US, 2013, 2014, and 2015
27. Type of Oil Currently Used by Shop Type: US, 2015
28. Type of Oil Currently Used by Region: US, 2015
29. Total Lubricants Market: Revenue and Unit Shipment Contribution by Oil Type, North America, 2015



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