North American Interactive Television Service Markets

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Table of Contents

North American Interactive Television Service Markets, Executive SummaryIntroduction to Interactive Television Service MarketIntroduction to Interactive Television Service MarketSummary of Major FindingsMarket Growth - Opportunities and Total ForecastAnalysis by Major SegmentCompetitive AnalysisConclusionsNorth American Interactive Television Service Markets, Industry Challenges and Research MethodologyIdentification of Challenges Facing the North American Interactive Television Service MarketIdentification of Challenges Facing the North American Interactive Television Service MarketThe Need to Generate Additional Revenues Forces Pay-TV Operators to Create New ServicesLack of Killer Applications Limits the Ability to Capture Consumer InterestRivalry from Internet-Delivered Services Narrows the Addressable Market for Interactive TVCompetition for Interactive Applications and Programming Require Forming Strong Partnerships at an Early StageLack of Customer Education and Awareness Forces Service Providers to Increase Advertising ExpensesThe Need to Upgrade Cable Systems Will Slow the Roll-Out of Interactive ServicesThe Uncertainty Toward the Upcoming OpenCable Standard Delays the Promotion of New ServicesSubsidies for End-User Equipment Increase the Cost of Offering Interactive ServicesInability of DTH Platforms to Offer Two-Way Interactive Service Will Limit Its Appeal to ConsumersHigh Cost of Advanced DTH Set-Top Equipment Reduces Subscriber Willingness to Try out Interactive TV ServiceTime Frame Analysis of Industry ChallengesTime Frame Analysis of Industry ChallengesMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsGlossary of TermsList of DefinitionsList of AcronymsMarket Engineering Research for the North American Interactive Television Services Market 1999-2006Total Market AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1998-2006)Pricing Strategy and Trend AnalysisStrategic Analysis of the Competitive EnvironmentOverview of the Competitive EnvironmentOverview of the Competitive EnvironmentService Platform Providers General OverviewCable TV OperatorsDirect-to-Home Service ProvidersDigital Subscriber Line (DSL)Application DevelopersApplication DevelopersCable Set-Top Equipment ProvidersCable Set-Top Equipment ProvidersGeneral InstrumentScientific-AtlantaContent Providers Content Providers North American Interactive Television Service Markets, Market Engineering StrategyMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsGeneral Strategies for All Platform ProvidersStrategies for DTH SystemsStrategies for Cable SystemsNorth American Interactive Television Service Markets, Database of Key Industry ParticipantsDTH Platform OperatorsDTH Platform OperatorsCable Platform OperatorsCable Platform OperatorsTelecommunications Service CompaniesTelecommunications Service CompaniesEquipment ManufacturersEquipment ManufacturersIndustry Organizations Industry Organizations Application DevelopersApplication DevelopersContent ProvidersContent Providers




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