North American Loyalty Cards; Software and Services Market

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Table of Contents

North American Loyalty Cards; Software and Services Market, Executive SummaryIntroduction to the Loyalty Cards; Software and Services MarketIntroduction to the Loyalty Cards; Software and Services MarketSummary of Major FindingsMarket Growth - Opportunities and Total ForecastAnalysis by Major SegmentCompetitive AnalysisTechnologies ConclusionsNorth American Loyalty Cards; Software and Services Market, Industry ChallengesIdentification of Challenges Facing the Loyalty IndustryIdentification of Challenges Facing the Loyalty IndustryImproper Blend of Hard and Soft Benefits Impedes Customer RetentionNon-Compliance to Long-Term Goals of Loyalty Programs Leads to FailureOver Reliance on Discounts; Under Use of Communications and Inadequate Database Development to Underestimate Best CustomersMisalignment of Costs and Benefits could Drive Companies out of BusinessOmission to Take into Consideration Customers’ Shopping Levels and Business Cycle could Lead to Program FailureFailure to Address Demographics Issues can Make Businesses Lose Valuable CustomersStrategic Alliances a Necessary Step to Boost Program AdherencePrograms’ Similarity to Generate Consumer BoredomAssimilation of Loyalty Programs with Frequency Programs to Injure Long-Term BusinessLack of Customer Awareness Impedes Market PenetrationMarket Engineering Research for the North American Loyalty Card; Software and Services Market 1999-2005Market Overview and DefinitionsMarket Overview and DefinitionsMarket Engineering Research Measurement SystemStrategic Analysis and Forecasts of the Airline Loyalty Cards; Software and Services MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1999-2005)Strategic Analysis and Forecasts of the Retail Loyalty Cards; Software and Services MarketMarket Overview and Definitions Market Engineering Unit and Revenue Forecasts (1999-2005)Strategic Analysis and Forecasts of the Financial Loyalty Cards; Software and Services MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1999-2005)Strategic Analysis and Forecasts of the Telecommunications Loyalty Cards; Software and Services MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1999-2005)Strategic Analysis and Forecasts of the Hotel Loyalty Cards; Software and Services MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1999-2005)Strategic Analysis and Forecasts of the Internet Loyalty Cards; Software and Services MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1999-2005)Strategic Analysis and Forecasts of the Restaurant Loyalty Cards; Software and Services MarketMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1999-2005)North American Loyalty Cards; Software and Services Market, Market Engineering StrategyMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsCorporate Management Marketing DepartmentResearch and DevelopmentMarket Engineering Awards for the North American Loyalty Cards; Software and Services MarketFrost & Sullivan's 2001 Market Engineering AwardsFrost & Sullivan's 2001 Market Engineering AwardsMarket Engineering AwardsMarket Engineering AwardsAward Category: Vertical Market Penetration Award Category: Technology Innovation Award Category: Internet E-Commerce InnovationNorth American Loyalty Cards; Software and Services Market, Database of Key Industry ParticpantsDatabase of Key Industry ParticipantsDatabase of Key Industry Participants




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