North American Mobilized Sales Force Automation Market, Forecast to 2021

Optimizing Selling Processes and Creating Growth Opportunities

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This study examines the evolving mobile sales force automation (SFA) market in North America. Mobile SFA applications are software solutions that extend sales force automation capabilities to a sales professional's smartphone, tablet, and/or wearable. Capabilities can range from basic account, opportunity, and contact management to also encompass more complex assistance and guidance such as forecasting, quote management, sophisticated analytics, etc. Key trends, adoption dynamics, the competitive landscape, potential growth opportunities, and revenue and user forecasts are defined and discussed.

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Market Definitions
Distribution Channels
Key Trends
3. Drivers and Restraints—Total Mobilized Sales Force Automation Market
Market Drivers
Market Restraints
4. Forecasts and Trends—Total Mobilized Sales Force Automation Market
User and Revenue Forecast
Pricing Trends and Forecast
Percent Revenue Forecast by Distribution Channel
5. Competitive Analysis—Total Mobilized Sales Force Automation Market
Transformation in the Mobilized Sales Force Automation Industry
Competitive Environment
Competitive Factors and Assessment
6. Growth Opportunities and Companies to Action—Providers of Mobilized SFA Solutions
Growth Opportunity 1—Sales Expansion/Cross-Sell
Growth Opportunity 2—Predictive/Prescriptive Analytics
Growth Opportunity 3—Vertical-Specific Solutions
Growth Opportunity 4—Solution Integration
Growth Opportunity 5—Modularization
Strategic Imperatives for Mobile SFA Providers
7. The Last Word
The Last Word—Predictions
Legal Disclaimer
8. Appendix
Market Engineering Methodology
Market Engineering Measurements
Additional Sources of Information on Mobilized Sales Force Automation
Partial List of Companies Interviewed
Profiles of Key Industry Participants
Aptean Profile
AT&T Profile
Base Profile
Infor Profile
Maximizer Profile
NetSuite Profile
Salesforce Profile
SAP AG Profile
SugarCRM Profile
Verizon Profile
List of Abbreviations
Learn More—Next Steps
List of Exhibits

Infographic



List of Figures & Charts

1. Total Mobilized Sales Force Automation Market: Key Market Drivers, North America, 2017–2021
2. Total Mobilized Sales Force Automation Market: Key Market Restraints, North America, 2017–2021
3. Total Mobilized Sales Force Automation Market: Competitive Structure, North America, 2016
4. Total Mobilized Sales Force Automation Market: Market Engineering Measurements, North America, 2016


1. Total Mobilized Sales Force Automation Market: Market Engineering Measurements, North America, 2016
2. Total Mobilized Sales Force Automation Market: Primary Distribution Channels, North America, 2016
3. Total Mobilized Sales Force Automation Market: User and Revenue Forecast, North America, 2014–2021
4. Total Mobilized Sales Force Automation Market: Average Annual Subscription Price, North America, 2014–2021
5. Total Mobilized Sales Force Automation Market: Percent Revenue Forecast by Distribution Channel, North America, 2014–2021



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