North American Prepaid Wireless Markets

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Prepaid wireless services are predicated on the model that consumers will pay the carriers, or service providers, beforehand for wireless service. Usage, calculated either by usage or time passed, will draw down on their prepayment and eventually necessitate another payment to continue services. Such services were initially marketed towards those who were credit-challenged or those with such poor credit that they would not qualify for postpaid wireless services. This document covers the Canadian and United States markets for prepaid wireless services including detailed analysis on both MNOs and the emerging MVNO space.

Table of Contents

North American Prepaid Wireless Markets, Executive SummaryIntroduction & OverviewIntroduction to the Prepaid Wireless Markets in North AmericaMarket SegmentationResearch HighlightsSummary of FindingsSummary of ConclusionsNorth American Prepaid Wireless Markets, Total North American Prepaid Wireless MarketsTotal Prepaid Market OverviewIntroduction to the Prepaid Wireless Markets in North AmericaMarket ChallengesMarket DriversMarket RestraintsStrategic Evaluation and AnalysisKey Trends in Prepaid Wireless in North AmericaEmerging Channel ModelsPotential Pricing ModelsKey Market StrategiesPrepaid Market ForecastsTotal Prepaid Market Revenue and Subscriber ForecastsMNO and MVNO Market Breakouts and ARPUU.S. and Canada Market ARPU BreakoutsFrost & Sullivan AwardsFrost & Sullivan's 2003 AwardsMarket Leadership - American MNOMarket Leadership - MVNOMarket Leadership - Canadian MNOProduct InnovationHorizontal Market Penetration InnovationNorth American Prepaid Wireless Markets, Mobile Network Operator (MNO) MarketStrategic Evaluation & AnalysisCharacteristics of the MNO MarketKey Trends in PricingEvaluation of DemandMarket ForecastsMNO Market ForecastsNorth American Prepaid Wireless Markets, Mobile Virtual Network Operator (MVNO) MarketStrategic Evaluation & AnalysisCharacteristics of the MVNO MarketKey Trends in PricingEvaluation of DemandMarket ForecastsMVNO Market ForecastsNorth American Prepaid Wireless Markets, Competitive Profiles & AnalysisCompetitive AnalysisComparison of Service PlansMarket Share AnalysisMNO Market ProfilesALLTEL CorporationAT&T WirelessBell MobilityCingular WirelessMicrocell PCSRogers WirelessT-Mobile USATelus MobilityVerizon WirelessMVNO Market ProfilesBoost MobileTracFone WirelessVirgin Mobile USA




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