Introduction to Digital Signage

• Introduction
• Satellite's Position in the Value Chain

Digital Signage Service Models

• Introduction
• In Store Advertising
• In Store Market and Brand Building
• Perceived Wait Time Reduction
• Corporate Communications and Training
• Overall Use of Digital Signage

Introduction

Satellite Advantages for Digital Signage

• Historical Roots of Satellite Video
• Future Demand for Satellite Video

Satellite Disadvantages for Digital Signage

• Point-to-Multipoint Transmission
• Speed of Provisioning
• Universal Coverage
• Network Scalability
• Size and Timeliness of Content Delivery
• Common Network Provider
• Universal Availability of a Return Channel
• Indifference to Distance
• Size and Timeliness of Content
• Satellite Network Reliability

Market Challenges

Market Drivers

Market Restraints

Market Analysis

• Continued Proliferation of Terrestrial Wired Networks
• Difficulty of Some Satellite Installations
• Advancing Capabilities in Terrestrial Networks
• Approaching Deployment of Widespread Wireless Networks

Revenue

• The Decline of Traditional Advertising
• Digital Signage Fits Satellite Network Architecture
• Growth of Hybrid Networks

Forecasts

• Uncertainty as to ROI on Some or All Digital Signage Applications
• Perceptions of Satellite as a Difficult or Expensive Technology Hinder Growth
• Increasing Cost of Satellite Bandwidth
• Technological Immaturity of Digital Signage Systems