Technology convergence is driving unprecedented change in the manufacturing and process industry. This inspired the term "Kodak Moment," which means a new competitor completely alters the industry’s business model and the incumbent withers away unable to weather the change. The pumps industry is poised to experience the Kodak Moment. This research looks at the transforming pumps landscape, evolving end-user needs, and the gaps in current solutions. It draws inspiration from several other industries to provide insights into how manufacturers can leverage change and capitalize on emerging opportunities through understanding the nuance of the market. Tips are provided on how to develop a compelling solution and create a successful strategy.