North American Smartphone Application Storefront Market

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There are two main avenues for purchasing mobile content – on-deck and off-deck services.  Until now, mobile operators have offered a branded catalog of mobile content and services that could be purchased from the handset itself. This is defined as the on-deck model of mobile content distribution. In the off-deck model, subscribers could access mobile storefront that are managed independently of the mobile operators. A rich-client strategy was soon adopted in the off-deck space as well, wherein a dedicated client was used for managing access to these services. This market study primarily examines the trends in the off-deck storefront space specifically as they relate to the smart phones and next-generation operating systems.

Table of Contents

North American Smartphone Application Storefront Market, Application Storefronts in the Smartphones MarketAnalysis of the North American Smartphone Application Storefront MarketTotal North American Smartphone Application Storefront Market

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