'Operator, Equip Thyself': AT&T Offers a Mobile Marketing Model for CSPs

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Regular Price: USD 4,950

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This report, global in scope, discusses the key elements of MCM and strategies associated with it; the Mobile Marketing Ecosystem; Stratecast’s assessment of strategic moves that AT&T continues to make in the space; and the implications on how AT&T (and potentially any CSP) is positioned in the ecosystem—more broadly across MCM and relative to competitors.

Table of Contents

"Operator, Equip Thyself": AT&T Offers a Mobile Marketing Model for CSPsACEM 1-1Executive SummaryIntroductionMCM DefinedWhere Do CSPs Such as AT&T Fit (and Compete) in the Ecosystem?AT&T Equips Itself. Should Other CSPs Worry . . . Or Get Out Their Wallets?Checking the BoxesStratecast - The Last WordAbout Stratecast




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