Opportunity Analysis of Telematics in the North American Automotive Aftermarket

DIY OBD II Aftermarket Estimated at a Billion Dollars by 2020

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This research service analyzes embedded and tethered product and service offerings as well as business models in the North American aftermarket for in-vehicle telematics. It quantifies the installed base of vehicles that are not factory equipped with in-vehicle telematics in the United States and Canada and forecasts the revenue potential for the automotive aftermarket to 2020. It includes analysis of industry challenges, including segments that offer the highest growth potential and competitive benchmarking. Segments include user-based insurance, consumer services, and fleet services. The study explains the technology evolution of on-board diagnostic systems and the role in delivering a wide range of data serv

Table of Contents

Executive SummaryDefinition and Overview of On-board diagnostics (OBD) II SolutionsEvolution of Vehicle Diagnostics EquipmentProduct Life Cycle Analysis of Key OBD II Telematics ServicesOBD II Service MappingDIY OBD II Technology RoadmapIndustry ChallengesDIY OBD II Aftermarket: Market Participants across Geographies DIY OBD II Solutions Market Comparison—North America and Europe360° Market FindingsResearch Scope, Objectives, Background, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study Will AnswerResearch BackgroundResearch MethodologyMarket OverviewOBD IIClassification of DIY OBD II SolutionsOBD II Device SetupOBD Device—OperationRole of Smartphones in OBD II-based SolutionsOBD II-based Aftermarket System—Key FeaturesKey Market HighlightsKey Market HighlightsKey Industry Challenges and the Face-offChallenges in Terms of Current SolutionsChallenges in Terms of Operating ExpensesChallenges Faced by Independent Service ShopsSteps to Address Market Challenges DIY OBD II: Billion-dollar PotentialOBD II Service Revenue ForecastOBD II Subscriber Base ForecastForecast Scenario AnalysisTotal VIO and Addressable Market in North AmericaPenetration of Connected Vehicles in North AmericaBest Market for Growth OpportunityBenchmarking the Strategic Attractiveness of Growth Options Discussion—Benchmarking the Strategic Attractiveness of Growth OptionsOBD II and Fleet Management—System OverviewOBD II and Fleet Management—Solution DesignOBD II and Fleet Management—Targeting Fleets for Growth LeadershipOBD II and UBI—System OverviewOBD II and Consumer—Newer ApplicationsBusiness Models for Strong Sustainable GrowthKey Business ModelsBusiness Model by Applications Example of Parallel Service Channels for Different Customers—DanlawExample of Flexible Solution Offerings—Dash LabsExample of Innovative Solution Offerings—MojioExample of Distribution Opportunity at New Car Dealerships—CarShieldExample of Collaborating with Strong Value Chain Partners—For Start-up Companies Example Collaborating with Strong Value Chain Established PartnersBenchmarking of Key VendorsCompetitive Benchmarking—Product OfferingCompetitive Benchmarking—Market Position AnalysisCompetitive Benchmarking—Solution KPIsCompetitor ProfilingDelphi Delphi (continued)CarShieldCarShield (continued)ZubieZubie (continued)VOXX InternationalVOXX International (continued)Automatic LabsAutomatic Labs (continued)The 3 Big PredictionsThe Last Word—3 Big PredictionsLegal DisclaimerAppendixTable of Acronyms UsedLearn More—Next StepsRelevant Research—2013 Global Aftermarket ProgramRelevant Research—2013 Global Aftermarket Program (continued)Relevant Research—Published or In Progress StudiesMarket Engineering Methodology

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