Optimizing the Consumer Communication Service Sales Channel


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This SPIE, driven by questions from Stratecast clients, provides some insights into the sales channels in use currently, and provides some guidance on how such channels might evolve so as to increase their efficacy. It should be of interest to marketing and sales organizations within the carriers.

Table of Contents

Optimizing the Consumer Communication Service Sales ChannelSPIE 2014 #37 - October 10/2014IntroductionApproaching Perfect Competition?Do Sales Channels Matter?What do Consumers think?Implications for Network OperatorsStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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