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Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

RELEASE DATE
31-Dec-2014

REGION
North America

Research Code: 9A37-00-19-00-00

SKU: IT00230-NA-SF_01226

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Description
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Description

This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.

Table of Contents

BDA 2-14

Executive Summary

Introduction

Retail May Be an Easy Target, but This is a Target-rich Environment

Why Do Retailers Need MRLA?

What Retailers are Doing to Address Consumer Privacy

Stratecast - The Last Word

APPENDIX: Stratecast's Assessment of the Top MRLA Providers

About Stratecast

About Frost & Sullivan

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