Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

 

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This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.

Table of Contents

Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the WallBDA 2-14Executive SummaryIntroductionRetail May Be an Easy Target, but This is a Target-rich EnvironmentWhy Do Retailers Need MRLA?What Retailers are Doing to Address Consumer PrivacyStratecast - The Last WordAPPENDIX: Stratecast's Assessment of the Top MRLA ProvidersAbout StratecastAbout Frost & Sullivan




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