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  • Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

 

  • Research Code : 9A37-00-19-00-00
  • SKU : IT00230-NA-SF_01226
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  • Release Date : 31-Dec-2014
  • Region : North America
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This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.
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Description
This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.


Table of Contents

Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

BDA 2-14

Executive Summary
Introduction
Retail May Be an Easy Target, but This is a Target-rich Environment
Why Do Retailers Need MRLA?
What Retailers are Doing to Address Consumer Privacy
Stratecast - The Last Word
APPENDIX: Stratecast's Assessment of the Top MRLA Providers
About Stratecast
About Frost & Sullivan


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