Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall

 

RELEASE DATE
31-Dec-2014
REGION
North America
Deliverable Type
Strategic Forecasting
Research Code: 9A37-00-19-00-00
SKU: IT00230-NA-SF_01226
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SKU
IT00230-NA-SF_01226

$3,950.00

$2,962.50save 25 %

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Description

This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.

Table of Contents

Executive Summary

Introduction

Retail May Be an Easy Target, but This is a Target-rich Environment

Why Do Retailers Need MRLA?

What Retailers are Doing to Address Consumer Privacy

Stratecast - The Last Word

APPENDIX: Stratecast's Assessment of the Top MRLA Providers

About Stratecast

About Frost & Sullivan

This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.
More Information
Deliverable Type Strategic Forecasting
No Index Yes
Podcast No
Author Jeff Cotrupe
Industries Information Technology
WIP Number 9A37-00-19-00-00
Is Prebook No