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Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall
Our Privacy versus Their Survival: Big Data Keeps Online and Brick-and-Mortar Retailers from Hitting the Wall
RELEASE DATE
31-Dec-2014
31-Dec-2014
REGION
North America
North America
Research Code: 9A37-00-19-00-00
SKU: IT00230-NA-SF_01226
$3,950.00
In stock
SKU
IT00230-NA-SF_01226
Description
This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.
Table of Contents
Executive Summary
Introduction
Retail May Be an Easy Target, but This is a Target-rich Environment
Why Do Retailers Need MRLA?
What Retailers are Doing to Address Consumer Privacy
Stratecast - The Last Word
APPENDIX: Stratecast's Assessment of the Top MRLA Providers
About Stratecast
About Frost & Sullivan
Related Research
Popular Topics
This Stratecast report analyzes MRLA in context with other activities that occur every day on a national and global scale - activities in the private and public sectors that Stratecast believes have a far greater impact on privacy than MRLA. The report analyzes steps the industry has taken to address consumer privacy; as well as solutions and providers that allow retailer survival and consumer privacy to coexist.
| No Index | Yes |
|---|---|
| Podcast | No |
| Author | Jeff Cotrupe |
| Industries | Information Technology |
| WIP Number | 9A37-00-19-00-00 |
| Is Prebook | No |