Outlook of Select ASEAN Automotive Markets, Forecast to 2017

Sales Will Reach 3.25 Million Units in 2017, with Preference towards Crossover and Entry-level Vehicles

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This study aims to provide a detailed overview and analysis of the trends in the Association of Southeast Asian Nations (ASEAN) automotive market, with a focus on trends in the 3 key markets of Malaysia, Indonesia, and Thailand.
Research Scope
•     This ASEAN automotive outlook includes key market trends in 2017
•     The Malaysian, Indonesian, and Thai automotive outlooks include the total industry volume (TIV) in 2016, a segment-wise breakdown for 2016 and 2017, key original equipment manufacturers (OEM) and market share for 2016 and 2017, key market trends in 2017 and key takeaways.

The base year for the study is 2016, and the forecast is for 2017.

Key Questions This Study Will Answer:
•     What is likely to be the automotive market performance and outlook in ASEAN in 2016 and 2017?
•     What is likely to be the automotive market performance and outlook in the three key automotive markets in the ASEAN in future?
•     What are the key trends affecting the automotive market in ASEAN during 2017?
•     Which vehicle segments are preferred and which have a higher growth potential in these markets in 2016 and 2017 ?
•     Which are the key OEMs in the ASEAN automotive market in 2016 and 2017?
•     What are the Key takeaways for the three key markets of Malaysia, Indonesia and Thailand during the forecast period?

Table of Contents

1. Executive Summary
2016 Key Highlights
Voice of Asian CEOs—Growth Opportunity Themes
Voice of Asian CEOs—Potentially Disruptive Business Models
2017 ASEAN Automotive Senior Management Top-of-mind Issues
Disruptive Trends for 2017
Predictions for 2017
2. Research Scope and Segmentation
Research Scope
Product Segmentation
Product Definitions
3. ASEAN Automotive Outlook 2017
Key Market Trends in ASEAN* in 2017
Trend 1—Economic Recovery
Trend 2—Infrastructure Development across Regions
Trend 3—Launch of New Models, Facelifts, and Automotive Shows
Trend 4—Stability in Currency
Trend 5—Upward Consumer Confidence and Sentiment
Total ASEAN Market Unit Shipments
4. Indonesia Automotive Outlook 2017
Indonesia Unit Shipment—2012 to 2016
Percent Unit Shipment by PV and CV Type—2016
Key OEMs and Market Share—2014 to 2016
Key Market Trends in Indonesia in 2017
Trend 1—Robust and Decentralized Government Spending
Trend 2—New Model Launches and Promotional Campaigns
Trend 3—Positive yet Weak Export Growth
Trend 4—Increase in Vehicle Acquisition Price
Trend 5—Growth in Private Investments
Trend 6—Positive Consumer Sentiment
Trend 7—Increase in Energy Tariffs
Trend 8—Rupiah Volatility
Percent Unit Shipment Forecast by PV and CV Type
Key OEMs and Market Share in 2017
Key Conclusions
5. Thailand Automotive Outlook 2017
Thailand Unit Shipment—2012 to 2016
Percent Unit Shipment by PV and CV Type—2016
Key OEMs and Market Share—2015 and 2016
Key Market Trends in Thailand in 2017
Trend 1—Big Flooding in the South
Trend 2—Infrastructure Development
Trend 3—End of Lock-in Period for the First-car Buyer Scheme
Trend 4—Low Consumer Sentiment
Trend 5—Economic Growth
Trend 6—Launch of New Vehicle Models
Trend 7—Sliding Exports
Percent Unit Shipment Forecast by PV and CV Type
Key OEMs and Market Share in 2017
Key Conclusions
6. Malaysia Automotive Outlook 2017
Malaysia Unit Shipment—2012 to 2016
Percent Unit Shipment by PV and CV Type—2016
Key OEMs and Market Share—2014 to 2016
Key Market Trends in Malaysia in 2017
Trend 1—Economic Recovery
Trend 2—Stabilization of Ringgit*
Trend 3—Growth in Consumer Confidence
Trend 4—Vehicle Price Increase
Trend 5—Continuation of the Open AP Policy
Trend 6—Launch of New Models and Promotional Campaigns
Trend 7—Stringent Credit Approval Criteria
Trend 8—Infrastructure Development
Percent Unit Shipment Forecast by PV and CV Type
Key OEMs and Market Share in 2017
Key Conclusions
7. Growth Opportunities and Companies to Action
Growth Opportunity 1—Economic Growth in the Regions
Growth Opportunity 2—Infrastructure Development and Investment
Growth Opportunity 3—Improved Consumer Confidence to Increase Vehicle Demand
Growth Opportunity 4—Growing Middle Class
Growth Opportunity 5—Government Focus on Energy Efficient Programs
Strategic Imperatives for Automotive OEMs
8. Conclusions and Outlook
Key Conclusions and 2017 Outlook
Legal Disclaimer
9. Appendix
Table of Acronyms
10. The Frost & Sullivan Story


List of Figures & Charts

1. Automotive Market: OEM Market Share Analysis of PVs and CVs, Indonesia, 2014–2016
2. Automotive Market: OEM Market Share Analysis of PVs and CVs, Indonesia, 2017
3. Automotive Market: OEM Market Share Analysis of PVs and CVs, Thailand, 2015 and 2016
4. Automotive Market: OEM Market Share Analysis of PVs and CVs, Thailand, 2017
5. Automotive Market: OEM Market Share Analysis of PVs and CVs, Malaysia, 2014–2016
6. Automotive Market: OEM Market Share Analysis of PVs and CVs, Malaysia, 2017


1. Automotive Market: Growth Opportunity Themes, ASEAN, 2016
2. Automotive Market: Potentially Disruptive Business Models, ASEAN, 2016
3. Automotive Market: Senior Management Top-of-mind Issues, ASEAN, 2015–2016
4. Automotive Market: Unit Shipment Forecast, ASEAN, 2016 and 2017
5. Automotive Market: Unit Shipment, Indonesia, 2012–2016
6. Automotive Market: Percent Unit Shipment by PV and CV Type, Indonesia, 2016
7. Automotive Market: Impact of Robust and Decentralized Government Spending, Indonesia, 2017
8. Automotive Market: Impact of New Models Launch and Promotional Campaigns, Indonesia, 2017
9. Automotive Market: Impact of Positive yet Weak Export Growth, Indonesia, 2017
10. Automotive Market: Impact of Increase in Vehicle Acquisition Price, Indonesia, 2017
11. Automotive Market: Impact of Growth in Private Investments, Indonesia, 2017
12. Automotive Market: Impact of Positive Consumer Sentiment, Indonesia, 2017
13. Automotive Market: Impact of Increase in Energy Tariffs, Indonesia, 2017
14. Automotive Market: Impact of Rupiah Volatility, Indonesia, 2017
15. Automotive Market: Percent Unit Shipment Forecast by PV and CV Type, Indonesia, 2017
16. Automotive Market: Unit Shipment, Thailand, 2012–2016
17. Automotive Market: Percent Unit Shipment by PV and CV Type, Thailand, 2016
18. Automotive Market: Impact of Big Flooding in the South, Thailand, 2017
19. Automotive Market: Impact of Infrastructure Development, Thailand, 2017
20. Automotive Market: Impact of End of Lock-in Period for First-car Buyer Scheme, Thailand, 2017
21. Automotive Market: Impact of Low Consumer Sentiment, Thailand, 2017
22. Automotive Market: Impact of Economic Growth, Thailand, 2017
23. Automotive Market: Impact of Launch of New Vehicle Models, Thailand, 2017
24. Automotive Market: Impact of Sliding Exports, Thailand, 2017
25. Automotive Market: Percent Unit Shipment Forecast by PV and CV Type, Thailand, 2017
26. Automotive Market: Unit Shipment, Malaysia, 2012–2016
27. Automotive Market: Percent Unit Shipment by PV and CV Type, Malaysia, 2016
28. Automotive Market: Impact of Economic Recovery, Malaysia, 2017
29. Automotive Market: Impact of the Stabilization of the Ringgit, Malaysia, 2017
30. Automotive Market: Impact of Growth in Consumer Confidence, Malaysia, 2017
31. Automotive Market: Impact of Vehicle Price Increase, Malaysia, 2017
32. Automotive Market: Impact of the Continuation of the Open AP Policy, Malaysia, 2017
33. Automotive Market: Impact of Launch of New Models and Promotional Campaigns, Malaysia, 2017
34. Automotive Market: Impact of Stringent Credit Approval Criteria, Malaysia, 2017
35. Automotive Market: Impact of Infrastructure Development, Malaysia, 2017
36. Automotive Market: Percent Unit Shipment Forecast by PV and CV Type, Malaysia, 2017



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