Over-the-Top is the Future of Consumer Communication Services

 

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This year’s report focuses on the changing dynamics of the OTT market. What is resonating? What do consumers like and, more importantly, want from OTT service providers? What is required to achieve a fully competitive OTT service package, and who are the players closest to achieving it? While the news is not necessarily bleak for network operators, a revolution in consumer consumption patterns is occurring at hyper-velocity. Operators are well positioned to take advantage of this dynamic, but only if they accelerate their OTT efforts. This report will be of interest to both the network operators and their new OTT competitors.

Table of Contents

Over-the-Top is the Future of Consumer Communication ServicesCCS 8-12Executive SummaryIntroductionThe Growing Allure of OTTWhat do Consumers Want?Major OTT PlayersOTT Market Opportunities and Unmet NeedsStratecast - The Last WordAbout StratecastAbout Frost & Sullivan




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