The European over-the-top (OTT) video executive brief captures the key highlights of the OTT video market in Europe in Q4 2017, based on Frost & Sullivan’s industry tracker. It offers an insight into the market scenario and the growth prospects of key participants and new entrants and the impact of triple play and quad play providers in bringing about a drastic change in the way video is consumed. The brief consolidates a competitive analysis of key stakeholders in the online video market across 44 European countries.
Insight into the European OTT video landscape in terms of:
- Funding & Investments
- Mergers and Acquisitions & Joint Ventures
- Innovative Value-added Features
- New Service Launches
- Technology Partnerships & Alliances
- Content Partnerships
- Top Market Movers
- The Netherlands
Frost & Sullivan’s tracker noted moderate activity in the European OTT video market in Q4 2017, especially in terms of new service launches, service expansions, and partnerships. About €110 million was invested in Q4 2017 in various content and technology firms to drive geographical expansion and technology development. Localized content, sports-based themes, and niche genres, including standup comedy and kids’ content, were the major focus areas for new services and partnerships. While the United Kingdom continued to hold its appeal for OTT video services, Poland emerged as a major country of interest among stakeholders. Central and Eastern European (CEE) countries also experienced a wave of innovation and investments in the last quarter of 2017.
In terms of technological trends, the market has intensified its focus on leveraging data to improve video delivery and overall viewer experience. Social integration, new service launches, and the foray into new formats, such as VR/AR, were the major themes for M&A activities in the European OTT video market. With most viewers in Europe being sports fanatics, premium live sports and eSports are emerging as attractive business models for OTT service providers looking to capture a larger market share and realize profits.
Key Questions this Study will Answer:
- What are the key highlights in the OTT video space in Europe?
- What are the investment trends impacting the market?
- What were the major partnerships and alliances that happened in the last year?
- What are the value-added features and services adopted by the key participants?
- What are the competitive forces affecting the market?