Over-the-top (OTT) Video Executive Brief, India, 2017

Proliferation of Connectivity and Creative Bundling has Brought OTT Services to the Forefront of Entertainment Activities

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The executive brief gives an overview of the latest developments and announcements in the OTT video market in India in the last one year. It recounts interesting trends and market behaviour of all the OTT platforms in the country, including strategic alliances, collaborations and partnerships which have shaped the industry. It gives an outlook of the investments and funding being pumped into various platforms and the impact of such developments.Scope of the Study This executive brief includes the following segments.Scope: key OTT platforms, new market entrants, global participants, value-added features, services expansion, partnerships and strategic alliances between ecosystem stakeholders, funding and investme

Table of Contents

Over-the-top (OTT) Video Executive Brief, India, 2017Executive SummaryExecutive Brief on OTT Video, IndiaOTT Video Market EcosystemKey Market HighlightsJanuary 2016–December 2016Market Growth and Investment TrendsGo-to Market Strategy—Funding and InvestmentsGo-to Market Strategy—Value-Added FeaturesGo-to Market Strategy—Content Partnerships and AlliancesGlobal Operations of OTT PlatformsMarket MoversTop Market Mover—HotstarNotable Others—dittoTVNotable Others—NetflixNotable Others—Amazon Prime Instant VideoRelated NewsLast WordTrends to Watch out for Over the Following QuartersLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceOur Blue Ocean Strategy




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