Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil

Focus on Local R&D, Product Nationalization, Supplier Development, and Technology Innovation Aimed at 1.82MJ/Km

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The INOVAR-Auto directive was introduced with the aim of strengthening the Brazilian automotive industry by focusing on key pillars including local R&D, engineering, supply chain development, vehicle labelling, local manufacturing, nationalised content, and vehicle energy efficiency. As a unique flex fuel dominated market, opportunities for innovation across the value chain are immense. This study analyses the implications of the INOVAR directive on the market and discusses passenger car OEM strategies in terms of vehicle portfolios, vehicle technology selection, energy efficiency, and production and sales strategy towards 2020. The study period is 2014 (base year) to 2020. The conclusion offers key findings and top predictions.

Table of Contents

1. Executive Summary
Key Findings
OEM Positioning—INOVAR Requisite Compliance, Brazil, 2014
2012 Select OEM Energy Efficiency Positioning, Brazil, 2012 and 2017
2014 Key Vehicle Energy Efficiency Positioning Snapshot
Unit Shipment Forecast by Powertrain Mix
OEM Technology Snapshot for INOVAR Compliance
OEM Technology Strategy for INOVAR Compliance
Snapshot of Industry Roadmap for INOVAR Compliance
OEM Roadmap to INOVAR Energy Efficiency Compliance
OEM
Key Activities from 2012 to 2015
Key Engines towards 2020
Vehicle Portfolio Strategy – 2020
2. Research Methodology
Research Scope
Base Year
Study Period
Forecast Period
Vehicle Type
Geographical Scope
Research Aims and Objectives
Research Background
Research Methodology
Secondary Research
Primary Research
OEM Strategies for INOVAR Compliance: Industry Discussions, Brazil, 2014
General Motors
Fiat
Delphi
Volkswagen (VW)
Others
Key OEM/Participant Groups Compared in this Study
Group
OEM
3. Definitions and Segmentation
Product/Technology Segmentation, Brazil, 2014
Product/Technology Definitions
Vehicle Segmentation
Class
Description
Global Traditional Segment
Example
4. Overview of the INOVAR-Auto Directive
Overview
Energy Efficiency Requisite
INOVAR Phase 2—Frost & Sullivan Expectations
5. Implication of the INOVAR-Auto Directive
Key Impacts of the INOVAR-Auto Directive
Key Vehicle Technology Trends for INOVAR Compliance
Investments in Production, Technology, and R&D
INOVAR Encouraging Local Production Facilities, Brazil, 2014
INOVAR Changing OEM Vehicle Model Portfolio Strategies, Brazil, 2014–2020
INOVAR Encouraging Focus on Local R&D
Vehicle Segment Strategy for INOVAR Compliance
Green Tires Focus—A Key Contributor for INOVAR Compliance
6. Implication of the INOVAR-Auto Directive—Powertrain Overview
Roadmap of Key Powertrain Technologies for Emission Compliance, Brazil, 2014
Engine Technology Roadmap, Brazil, 2010–2020
OEM Technology Snapshot for INOVAR Compliance
Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies
Energy Efficiency Potential Simulation Example, Ford Fiesta
Key Vehicle Technology Trends-I3 Flex Engine Focus
Innovations in Powertrain Lightweighting, Brazil, 2014
7. Implication of the INOVAR-Auto Directive—Material Strategy Overview
INOVAR—Impacting Trends in Chemicals and Materials
Material Substitution Economics—Weight Savings versus Cost Impact
Lightweight Packages and Variants Create Different Weight Reductions
Lightweighting a Car—Weight Savings Opportunity by Focus Area
Component Level Analysis—Evolutionary Material Substitution Trends
Automotive Materials Joining Technologies—Current and Future Focus
Exhibit of 100 kg Reduction—The New VW Golf Has the Answers
8. Implication of the INOVAR-Auto Directive—Supply Chain Overview
INOVAR Pushing for Increased Local Content and Manufacturing
INOVAR Coaxing Local Sourcing and Supplier Integration—Fiat do Brasil Exhibit
INOVAR Directive—Multifold Impact on the Supplier Network
9. OEM Strategies for INOVAR Compliance—Brazil’s Big 4 OEM Outlook
Energy Efficiency Vehicle Positioning
Fiat do Brasil
Vehicle Production Strategy
Vehicle Segment Sales Strategy
Vehicle Portfolio Energy Efficiency Compliance
Vehicle Model Strategy
Strategic Technology Focus,
Ford do Brasil
GM do Brasil
Volkswagen do Brasil
10. OEM Strategies for INOVAR Compliance French OEM Outlook
Energy Efficiency Vehicle Positioning
French OEMs
Vehicle Sales Forecast
Vehicle Production Strategy
Vehicle Segment Strategy, Brazil, 2014–2020
Vehicle Model Strategy
Vehicle Portfolio Energy Efficiency Compliance
Strategic Technology Focus, Brazil, 2014–2020
11. OEM Strategies for INOVAR Compliance—Japanese and Korean OEM Outlook
Energy Efficiency Vehicle Positioning
Japanese and Korean OEMs
Vehicle Sales Forecast
Vehicle Production Strategy
Vehicle Segment Strategy, Brazil, 2014–2020
Vehicle Model Strategy
Vehicle Portfolio Energy Efficiency Compliance
Strategic Technology Focus, Brazil, 2014 and 2020
12. OEM Strategies for INOVAR Compliance Luxury OEM Outlook
Luxury OEMs
Vehicle Production Strategy
Technology Focus, Brazil, 2014–2020
13. OEM Strategies for INOVAR Compliance Chinese OEM Outlook
Chinese OEMs
Vehicle Production Strategy
Technology Focus, Brazil, 2014–2020
14. Conclusions and Future Outlook
Key Research Findings
Key Conclusions and Industry Implications
The Last Word—3 Big Predictions
Legal Disclaimer
15. Appendix
Market Engineering Methodology
Table of Acronyms Used
Learn More—Next Steps


List of Figures & Charts

1. OEM Strategies for INOVAR Compliance: Unit Shipment Forecast, Brazil, 2014–2020
2. Automotive Lightweighting: OEMs Lightweighting Focus Areas, Global, 2014–2020
3. Automotive Lightweighting: Evolutionary Material Substitution Trends, Global, 2014–2020
4. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Model Strategy, Brazil, 2014 and 2020
5. OEM Strategies for INOVAR Compliance: Fiat’s Strategic Technology Focus, Brazil, 2014 and 2020
6. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Model Strategy, Brazil, 2014 and 2020
7. OEM Strategies for INOVAR Compliance: GM’s Vehicle Model Strategy, Brazil, 2014 and 2020
8. OEM Strategies for INOVAR Compliance: GM’s Strategic Technology Focus, Brazil, 2014 and 2020
9. OEM Strategies for INOVAR Compliance: VW’s Vehicle Model Strategy, Brazil, 2014 and 2020
10. OEM Strategies for INOVAR Compliance: VW’s Strategic Technology Focus, Brazil, 2014 and 2020
11. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
12. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020


1. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2012 and 2017
2. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014
3. OEM Strategies for INOVAR Compliance: Unit Shipment Forecast by Powertrain Mix, Brazil, 2014 and 2020
4. OEM Strategies for INOVAR Compliance: Requisite Compliance, Brazil, 2020
5. OEM Strategies for INOVAR Compliance: Energy Efficiency Requisite, Brazil, 2014
6. OEM Strategies for INOVAR Compliance: Investments, Brazil, 2014
7. OEM Strategies for INOVAR Compliance: New Vehicle Segments and Body Styles, Brazil, 2014 and 2020
8. OEM Strategies for INOVAR Compliance: Energy Efficiency Potential Simulation Example, Brazil, 2014 and 2020
9. OEM Strategies for INOVAR Compliance: I3 Flex Engine Focus, Brazil, 2020
10. Automotive Lightweighting: Material Choices Based on Weight Savings and Cost Impact, Global, 2012
11. Automotive Lightweighting: Lightweight Packages and Variants, Global, 2014–2020
12. Automotive Lightweighting: Vehicle Components Joining Technologies, Global, 2014–2020
13. OEM Strategies for INOVAR Compliance: New Golf VII 100 kg Weight Reduction, Brazil, 2014
14. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015
15. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Production Strategy, Brazil, 2012–2020
16. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Sales* Strategy, Brazil, 2014 and 2020
17. OEM Strategies for INOVAR Compliance: Fiat’s Vehicle Sales* by Fuel Type, Brazil, 2014 and 2020
18. OEM Strategies for INOVAR Compliance: Fiat’s Portfolio Energy Efficiency, Brazil, 2014
19. OEM Strategies for INOVAR Compliance: Fiat’s Strategic Technology Focus, Brazil, 2014 and 2020
20. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Production Strategy, Brazil, 2012–2020
21. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Sales Strategy, Brazil, 2014 and 2020
22. OEM Strategies for INOVAR Compliance: Ford’s Vehicle Sales by Fuel Type, Brazil, 2014 and 2020
23. OEM Strategies for INOVAR Compliance: Ford’s Portfolio Energy Efficiency, Brazil, 2014
24. OEM Strategies for INOVAR Compliance: Ford’s Strategic Technology Focus, Brazil, 2014 and 2020
25. OEM Strategies for INOVAR Compliance: GM’s Vehicle Production Strategy, Brazil, 2012–2020
26. OEM Strategies for INOVAR Compliance: GM’s Vehicle Sales Strategy, Brazil, 2014 and 2020
27. OEM Strategies for INOVAR Compliance: GM’s Vehicle Sales by Fuel Type, Brazil, 2014 and 2020
28. OEM Strategies for INOVAR Compliance: GM’s Portfolio Energy Efficiency, Brazil, 2014
29. OEM Strategies for INOVAR Compliance: GM’s Strategic Technology Focus, Brazil, 2014 and 2020
30. OEM Strategies for INOVAR Compliance: VW’s Vehicle Production Strategy, Brazil, 2012–2020
31. OEM Strategies for INOVAR Compliance: VW’s* Vehicle Sales Strategy, Brazil, 2014 and 2020
32. OEM Strategies for INOVAR Compliance: VW’s* Vehicle Sales by Fuel Type, Brazil, 2014 and 2020
33. OEM Strategies for INOVAR Compliance: VW’s Portfolio Energy Efficiency, Brazil, 2014
34. OEM Strategies for INOVAR Compliance: VW’s* Strategic Technology Focus, Brazil, 2014 and 2020
35. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015
36. OEM Strategies for INOVAR Compliance: Vehicle Sales Forecast, Brazil, 2012–2020
37. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
38. OEM Strategies for INOVAR Compliance: Vehicle Segment Strategy, Brazil, 2014–2020
39. OEM Strategies for INOVAR Compliance: Vehicle Portfolio Energy Efficiency, Brazil, 2014
40. OEM Strategies for INOVAR Compliance: Strategic Technology Focus, Brazil, 2014 and 2020
41. OEM Strategies for INOVAR Compliance: Vehicle Positioning, Brazil, 2014 and 2015
42. OEM Strategies for INOVAR Compliance: Vehicle Sales Forecast, Brazil, 2012–2020
43. OEM Strategies for INOVAR Compliance: Vehicle Production Strategy, Brazil, 2014–2020
44. OEM Strategies for INOVAR Compliance: Vehicle Segment Strategy, Brazil, 2014–2020
45. OEM Strategies for INOVAR Compliance: Vehicle Portfolio Energy Efficiency, Brazil, 2014
46. OEM Strategies for INOVAR Compliance: Strategic Technology Focus, Brazil, 2014 and 2020



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