Pay TV Content Exclusivity: Subscriber Magnet or Competition Killer?

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Exclusive content carriage has been a key Pay TV provider strategy to rapidly acquire customers and increase market share. In choosing a pay TV provider, subscribers base their choice largely on the programming content of the pay TV service. Many alternative pay TV providers around the globe including PCCW, Hong Kong; France Telecom, France and Singtel, Singapore are achieving success in the pay TV market in large part due to exclusive content acquisition. Incumbent pay TV providers also use exclusive content to keep their pay TV market dominance from waning and block the prospects of success for new market entrants.

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