Pay TV Services in India, 2017

Market Heading for a Massive Reshuffle with Digitization and New Mandates to Encourage Subscription to Paid Services

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The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the leagcy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in terms of content consumed, willingness to pay for quality content, rising trend of OTT video viewing and demand for unconventional entertainment is shaping the mindset and outlook of the masses in India. The industry is poised to grow emphatically with proliferation of FTA channels, multi-channel distribution platforms and data analytics monitoring consumer choices and preferences.

Pay TV in India is characterized by rise in FTA channels, HD content, digitized households, and changing viewership patterns. TV penetration is 65% currently with 190 million households having at least one TV set. India has about 172 million pay TV subscribers. While digitization has enabled more transparency in the ecosystem, ARPUs in the cable TV services market have not increased significantly. However, cable ARPU is expected to increase over the next 12 months with more digital subscribers by regional MSOs and increased adoption of HD packages. The market participants are confused on the type of value added services that can help them in growing their revenue.

The study encompasses the Pay TV services market with an overview of the DTH market, cable TV value chain, IPTV attempts and evolving developments in the industry. It analyses the growth opportunity of total Pay TV subscribers and segmented growth within DTH and cable services in the light of the digitisation mandate. The regulatory framework governing the tariff on carriage fees and channel pricing and packaging structure for operators and its implications on the industry is studied in the report. Content production, distribution and consumption across genres, languages, regions, socio-economic backgrounds further give insight into the viewership patterns in India. Frost & Sullivan forecasts the market with optimistic and conservative scenarios to quantify the market size between 2017 and 2021 and indicate the most lucrative growth opportunities evolving in this period.

Geographic scope- India
Stakeholder scope - MSO, Cable operators, LCO, DTH operators

Key Questions this Study will Answer
•     What is the growth opportunity for Pay TV services in India?
•     Who are the leading MSOs and DTH operators in the market?
•     What is the revenue and subscription growth opportunity for cable and DTH services respectively?
•     What are the major drivers and restraints for the market?
•     How will the digitization mandate, proposed Goods Services Tax (GST) rules, and pay TV tariff order change the market scenario?
•     What are the Average Revenue Per User (ARPU) levels in India?

Table of Contents

1. Executive Summary
Key Findings
Market Engineering Measurements
CEO’s Perspective
2. Market Overview
Research Scope
Market Classification—Segments Covered in this Study
Market Definitions
Market Terminology
Leading Ecosystem Participants
Pay TV Penetration Overview
3. Drivers and Restraints—Total Pay TV Services Market
Market Drivers
Market Restraints
4. Forecasts and Trends—Total Pay TV Services Market
Forecast Methodology
Pay TV Subscription Revenue Forecast
Pay TV Subscribers Forecast
Average Revenue Per User (ARPU) Forecast
5. Market Share and Competitive Analysis—Total Pay TV Services Market
Market Share
Competitive Environment
6. Growth Opportunities and Companies to Action
Growth Opportunity 1—Broadband Services
Growth Opportunity 2—Regional Content Production
Growth Opportunity 3—OTT Services
Strategic Imperatives for Success and Growth
7. Cable TV Services
Digitization Stages and Analog Switch-off Status
Challenges of DAS Implementation
Cable Broadband Services
Drivers
Restraints
Cable TV Penetration
Cable Subscription Revenue Forecast
Cable Analog TV Subscriber Forecast
Cable Digital TV Subscriber Forecast
Cable TV—Market Share
8. Satellite or DTH (Direct-to-home) Services
Growth of DTH Subscribers
DTH vs Cable
Roadmap for the DTH Market
Drivers
Restraints
DTH Penetration
DTH Subscription Revenue Forecast
DTH Subscriber Forecast
DTH ARPU Forecast
DTH Market Share
9. IPTV Services Market
Market Scenario
Why did IPTV Fail to Take Off in India?
10. Regulations and Policies
Regulatory Bodies
Cable Television Network Rules, 1994
TRAI
TRAI DAS Regulations
Reference Interconnection Offer (RIO)
Carriage Fees
License Fees
GST and its Impacts
11. New Developments
Consolidation and Acquisitions
Data Analytics
Rise of the Smart TV
HD Adoption
Value Chain of Hybrid STB Services
Smart TV vs Hybrid TV
Tata Sky Transfer STB
12. Technology Trends
Optic Fiber Cable
Current OFC Deployments
OFC for Broadband Services
Targeted Advertising
Multi-screen TV
13. The Last Word
The Last Word—3 Predictions
Legal Disclaimer
14. Appendix
Market Engineering Methodology
Additional Sources of Information on Pay TV Market in India
Acknowledgements
MSO Company Profiles
15. Hathway Cable and Datacom Limited
Ortel Communications (Ortel)
DEN Networks
SITI Cable
16. DTH Company Profiles
Tata Sky
Airtel Digital TV
Videocon d2h
Dish TV
Sun Direct
Reliance Digital TV
DD Freedish

Infographic



List of Figures & Charts

1. Total Pay TV Services Market: Market Classification, India, 2016
2. Total TV Market: Penetration TV Viewers, India, 2016
3. Total TV Market: Distribution Of Viewers, India, 2016
4. Total Pay TV Services Market: Key Market Drivers, India, 2017–2021
5. Total Pay TV Services Market: Key Market Restraints, India, 2017–2021
6. Total Pay TV Services Market: Competitive Structure, India, 2016
7. Total Pay TV Services Market: DAS Phases and Status, India, 2016
8. Cable TV Services Market: Drivers, India, 2017–2021
9. Cable TV Services Market: Restraints, India, 2017–2021
10. DTH Services Market: Channels Offered by Operators, India, 2016
11. DTH Services Market: Drivers, India, 2017–2021
12. DTH Services Market: Restraints, India, 2017–2021
13. IPTV Services Market: Companies Offering IPTV Services, India, 2009–2016
14. Total Pay TV Services Market: License Fees and Duration by Type of Operator, India, 2016
15. Total Pay TV Services Market: GST Rates, India, 2017
16. Total Optic Fiber Communication Market: Strategy and Outlook of Major MSOs, India, 2014–2021
17. Total Optic Fiber Communication Market: Market Opportunities through TV Services, India, 2016
18. Total Cable Services Market: Ortel Cable Services Revenue, India, 2016- 2017
19. Total Cable Services Market: Ortel Broadband Services Revenue, India, 2016- 2017
20. Total Cable Services Market: Ortel Cable and Broadband Subscribers, India, 2016–2017
21. Total Cable Services Market: DEN Networks Revenue Breakdown, India, 2015- 2016
22. Total Cable Services Market: DEN Networks Broadband Data Prices, India, 2017
23. Total Cable Services Market: SITI Cable Revenue and Subscriber breakdown, India, 2016
24. Total Cable Services Market: SITI Cable Data Packs, India, 2016- 2017
25. DTH Services Market: Tata Sky STB Variants, India, 2016
26. DTH Services Market: Airtel Digital TV STB Variants, India, 2016
27. DTH Services Market: Videocon d2h STB Variants, India, 2016
28. DTH Services Market: Dish TV STB Variants, India, 2016
29. DTH Services Market: Sun Direct STB Variants, India, 2016
30. DTH Services Market: Reliance Digital TV STB Variants, India, 2016


1. Total Pay TV Services Market: Market Engineering Measurements, India, 2016
2. Total Pay TV Services Market: Distribution Channels, India, 2016
3. Total TV Services Market: Growth of TV Channels—Total and Paid, India, 2015–2016
4. Total Pay TV Services Market: Pay TV Subscription Revenue Forecast, India, 2014–2021
5. Total Pay TV Services Market: Pay TV Subscribers Forecast, India, 2014–2021
6. Total Pay TV Services Market: DTH and Cable ARPU, India, 2014–2021
7. Total Pay TV Services Market: ARPU Of Leading Operators, India, 2015–2016
8. Total Pay TV Services Market: Market Share by Subscriber Base, India, 2016
9. Cable TV Services Market: Analog vs Digital Subscriber Base, India, 2016
10. Cable TV Services Market: Cable Subscription Revenue Forecast, India, 2014–2021
11. Cable TV Services Market: Cable Analog Subscriber Forecast, India, 2014–2021
12. Cable TV Services Market: Cable Digital Subscriber Forecast, India, 2014–2021
13. Cable TV Services Market: Monthly Cable ARPU Forecast, India, 2014–2021
14. Cable TV Services Market: Market Share by Subscriber Base, India, 2016
15. DTH Services Market: Revenue Earnings of DTH Operators, India, 2015–2016
16. DTH Services Market: DTH Subscription Revenue Forecast, India, 2014–2021
17. DTH Services Market: DTH Subscriber Forecast, India, 2014–2021
18. DTH Services Market: Monthly DTH ARPU Forecast, India, 2014–2021
19. DTH Services Market: Market Share, India, 2016
20. Total Pay TV Services Market: Percent of Carriage Incomes of MSOs, India, 2013–2015
21. Growth in Cable TV Subscribers, India, 2012–2016
22. Active Subscribers: Cable and Broadband, India, 2015–2016
23. Total Pay TV Services Market: SITI Cable Digital Subscriber Base, India, 2014–2016



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Release Date : 11-Jun-2015

Region : South Asia, Middle East & North Africa

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