Pay TV Services in India, 2017

Pay TV Services in India, 2017

Market Heading for a Massive Reshuffle with Digitization and New Mandates to Encourage Subscription to Paid Services

RELEASE DATE
09-Nov-2017
REGION
South Asia, Middle East & North Africa
Research Code: P99A-01-00-00-00
SKU: EM00276-SA-MR_21081

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Description

The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the leagcy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in terms of content consumed, willingness to pay for quality content, rising trend of OTT video viewing and demand for unconventional entertainment is shaping the mindset and outlook of the masses in India. The industry is poised to grow emphatically with proliferation of FTA channels, multi-channel distribution platforms and data analytics monitoring consumer choices and preferences.

Pay TV in India is characterized by rise in FTA channels, HD content, digitized households, and changing viewership patterns. TV penetration is 65% currently with 190 million households having at least one TV set. India has about 172 million pay TV subscribers. While digitization has enabled more transparency in the ecosystem, ARPUs in the cable TV services market have not increased significantly. However, cable ARPU is expected to increase over the next 12 months with more digital subscribers by regional MSOs and increased adoption of HD packages. The market participants are confused on the type of value added services that can help them in growing their revenue.

The study encompasses the Pay TV services market with an overview of the DTH market, cable TV value chain, IPTV attempts and evolving developments in the industry. It analyses the growth opportunity of total Pay TV subscribers and segmented growth within DTH and cable services in the light of the digitisation mandate. The regulatory framework governing the tariff on carriage fees and channel pricing and packaging structure for operators and its implications on the industry is studied in the report. Content production, distribution and consumption across genres, languages, regions, socio-economic backgrounds further give insight into the viewership patterns in India. Frost & Sullivan forecasts the market with optimistic and conservative scenarios to quantify the market size between 2017 and 2021 and indicate the most lucrative growth opportunities evolving in this period.

Geographic scope- India
Stakeholder scope - MSO, Cable operators, LCO, DTH operators

Key Questions this Study will Answer
•     What is the growth opportunity for Pay TV services in India?
•     Who are the leading MSOs and DTH operators in the market?
•     What is the revenue and subscription growth opportunity for cable and DTH services respectively?
•     What are the major drivers and restraints for the market?
•     How will the digitization mandate, proposed Goods Services Tax (GST) rules, and pay TV tariff order change the market scenario?
•     What are the Average Revenue Per User (ARPU) levels in India?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Research Scope

Market Classification—Segments Covered in this Study

Market Definitions

Market Terminology

Leading Ecosystem Participants

Pay TV Penetration Overview

Forecast Methodology

Pay TV Subscription Revenue Forecast

Pay TV Subscribers Forecast

Average Revenue Per User (ARPU) Forecast

Growth Opportunity 1—Broadband Services

Growth Opportunity 2—Regional Content Production

Growth Opportunity 3—OTT Services

Strategic Imperatives for Success and Growth

Digitization Stages and Analog Switch-off Status

Challenges of DAS Implementation

Cable Broadband Services

Drivers

Restraints

Cable TV Penetration

Cable Subscription Revenue Forecast

Cable Analog TV Subscriber Forecast

Cable Digital TV Subscriber Forecast

Cable TV—Market Share

Growth of DTH Subscribers

DTH vs Cable

Roadmap for the DTH Market

Drivers

Restraints

DTH Penetration

DTH Subscription Revenue Forecast

DTH Subscriber Forecast

DTH ARPU Forecast

DTH Market Share

Market Scenario

Why did IPTV Fail to Take Off in India?

Regulatory Bodies

Cable Television Network Rules, 1994

TRAI

TRAI DAS Regulations

Reference Interconnection Offer (RIO)

Carriage Fees

License Fees

GST and its Impacts

Consolidation and Acquisitions

Data Analytics

Rise of the Smart TV

HD Adoption

Value Chain of Hybrid STB Services

Smart TV vs Hybrid TV

Tata Sky Transfer STB

Optic Fiber Cable

Current OFC Deployments

OFC for Broadband Services

Targeted Advertising

Multi-screen TV

The Last Word—3 Predictions

Legal Disclaimer

Market Engineering Methodology

Additional Sources of Information on Pay TV Market in India

Acknowledgements

MSO Company Profiles

Ortel Communications (Ortel)

DEN Networks

SITI Cable

Tata Sky

Airtel Digital TV

Videocon d2h

Dish TV

Sun Direct

Reliance Digital TV

DD Freedish

List of Figures
  • 1. Total Pay TV Services Market: Market Classification, India, 2016
  • 2. Total TV Market: Penetration TV Viewers, India, 2016
  • 3. Total TV Market: Distribution Of Viewers, India, 2016
  • 4. Total Pay TV Services Market: Key Market Drivers, India, 2017–2021
  • 5. Total Pay TV Services Market: Key Market Restraints, India, 2017–2021
  • 6. Total Pay TV Services Market: Competitive Structure, India, 2016
  • 7. Total Pay TV Services Market: DAS Phases and Status, India, 2016
  • 8. Cable TV Services Market: Drivers, India, 2017–2021
  • 9. Cable TV Services Market: Restraints, India, 2017–2021
  • 10. DTH Services Market: Channels Offered by Operators, India, 2016
  • 11. DTH Services Market: Drivers, India, 2017–2021
  • 12. DTH Services Market: Restraints, India, 2017–2021
  • 13. IPTV Services Market: Companies Offering IPTV Services, India, 2009–2016
  • 14. Total Pay TV Services Market: License Fees and Duration by Type of Operator, India, 2016
  • 15. Total Pay TV Services Market: GST Rates, India, 2017
  • 16. Total Optic Fiber Communication Market: Strategy and Outlook of Major MSOs, India, 2014–2021
  • 17. Total Optic Fiber Communication Market: Market Opportunities through TV Services, India, 2016
  • 18. Total Cable Services Market: Ortel Cable Services Revenue, India, 2016- 2017
  • 19. Total Cable Services Market: Ortel Broadband Services Revenue, India, 2016- 2017
  • 20. Total Cable Services Market: Ortel Cable and Broadband Subscribers, India, 2016–2017
  • 21. Total Cable Services Market: DEN Networks Revenue Breakdown, India, 2015- 2016
  • 22. Total Cable Services Market: DEN Networks Broadband Data Prices, India, 2017
  • 23. Total Cable Services Market: SITI Cable Revenue and Subscriber breakdown, India, 2016
  • 24. Total Cable Services Market: SITI Cable Data Packs, India, 2016- 2017
  • 25. DTH Services Market: Tata Sky STB Variants, India, 2016
  • 26. DTH Services Market: Airtel Digital TV STB Variants, India, 2016
  • 27. DTH Services Market: Videocon d2h STB Variants, India, 2016
  • 28. DTH Services Market: Dish TV STB Variants, India, 2016
  • 29. DTH Services Market: Sun Direct STB Variants, India, 2016
  • 30. DTH Services Market: Reliance Digital TV STB Variants, India, 2016
List of Charts
  • 1. Total Pay TV Services Market: Market Engineering Measurements, India, 2016
  • 2. Total Pay TV Services Market: Distribution Channels, India, 2016
  • 3. Total TV Services Market: Growth of TV Channels—Total and Paid, India, 2015–2016
  • 4. Total Pay TV Services Market: Pay TV Subscription Revenue Forecast, India, 2014–2021
  • 5. Total Pay TV Services Market: Pay TV Subscribers Forecast, India, 2014–2021
  • 6. Total Pay TV Services Market: DTH and Cable ARPU, India, 2014–2021
  • 7. Total Pay TV Services Market: ARPU Of Leading Operators, India, 2015–2016
  • 8. Total Pay TV Services Market: Market Share by Subscriber Base, India, 2016
  • 9. Cable TV Services Market: Analog vs Digital Subscriber Base, India, 2016
  • 10. Cable TV Services Market: Cable Subscription Revenue Forecast, India, 2014–2021
  • 11. Cable TV Services Market: Cable Analog Subscriber Forecast, India, 2014–2021
  • 12. Cable TV Services Market: Cable Digital Subscriber Forecast, India, 2014–2021
  • 13. Cable TV Services Market: Monthly Cable ARPU Forecast, India, 2014–2021
  • 14. Cable TV Services Market: Market Share by Subscriber Base, India, 2016
  • 15. DTH Services Market: Revenue Earnings of DTH Operators, India, 2015–2016
  • 16. DTH Services Market: DTH Subscription Revenue Forecast, India, 2014–2021
  • 17. DTH Services Market: DTH Subscriber Forecast, India, 2014–2021
  • 18. DTH Services Market: Monthly DTH ARPU Forecast, India, 2014–2021
  • 19. DTH Services Market: Market Share, India, 2016
  • 20. Total Pay TV Services Market: Percent of Carriage Incomes of MSOs, India, 2013–2015
  • 21. Growth in Cable TV Subscribers, India, 2012–2016
  • 22. Active Subscribers: Cable and Broadband, India, 2015–2016
  • 23. Total Pay TV Services Market: SITI Cable Digital Subscriber Base, India, 2014–2016
Related Research
The Pay TV services market in India is undergoing an overhaul with landmark mandates like digitsation, GST and demonetisation having manifold implications on the services. The herculean task of migrating the leagcy TV viewers in the country to digital and pay TV subscribers will define the future of the television industry. A social revolution in terms of content consumed, willingness to pay for quality content, rising trend of OTT video viewing and demand for unconventional entertainment is shaping the mindset and outlook of the masses in India. The industry is poised to grow emphatically with proliferation of FTA channels, multi-channel distribution platforms and data analytics monitoring consumer choices and preferences. Pay TV in India is characterized by rise in FTA channels, HD content, digitized households, and changing viewership patterns. TV penetration is 65% currently with 190 million households having at least one TV set. India has about 172 million pay TV subscribers. While digitization has enabled more transparency in the ecosystem, ARPUs in the cable TV services market have not increased significantly. However, cable ARPU is expected to increase over the next 12 months with more digital subscribers by regional MSOs and increased adoption of HD packages. The market participants are confused on the type of value added services that can help them in growing their revenue. The study encompasses the Pay TV services market with an overview of the DTH market, cable TV value chain, IPTV attempts and evolving developments in the industry. It analyses the growth opportunity of total Pay TV subscribers and segmented growth within DTH and cable services in the light of the digitisation mandate. The regulatory framework governing the tariff on carriage fees and channel pricing and packaging structure for operators and its implications on the industry is studied in the report. Content production, distribution and consumption across genres, languages, regions, so
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Research Scope~ || Market Classification—Segments Covered in this Study~ || Market Definitions~ || Market Terminology~ || Leading Ecosystem Participants~ || Pay TV Penetration Overview~ | Drivers and Restraints—Total Pay TV Services Market~ || Market Drivers~ || Market Restraints~ | Forecasts and Trends—Total Pay TV Services Market~ || Forecast Methodology~ || Pay TV Subscription Revenue Forecast~ || Pay TV Subscribers Forecast~ || Average Revenue Per User (ARPU) Forecast~ | Market Share and Competitive Analysis—Total Pay TV Services Market~ || Market Share~ || Competitive Environment~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Broadband Services~ || Growth Opportunity 2—Regional Content Production~ || Growth Opportunity 3—OTT Services~ || Strategic Imperatives for Success and Growth~ | Cable TV Services~ || Digitization Stages and Analog Switch-off Status~ || Challenges of DAS Implementation~ || Cable Broadband Services~ || Drivers~ || Restraints~ || Cable TV Penetration~ || Cable Subscription Revenue Forecast~ || Cable Analog TV Subscriber Forecast~ || Cable Digital TV Subscriber Forecast~ || Cable TV—Market Share~ | Satellite or DTH (Direct-to-home) Services~ || Growth of DTH Subscribers~ || DTH vs Cable~ || Roadmap for the DTH Market~ || Drivers~ || Restraints~ || DTH Penetration~ || DTH Subscription Revenue Forecast~ || DTH Subscriber Forecast~ || DTH ARPU Forecast~ || DTH Market Share~ | IPTV Services Market~ || Market Scenario~ || Why did IPTV Fail to Take Off in India?~ | Regulations and Policies~ || Regulatory Bodies~ || Cable Television Network Rules, 1994~ || TRAI~ || TRAI DAS Regulations~ || Reference Interconnection Offer (RIO)~ || Carriage Fees~ || License Fees~ || GST and its Impacts~ | New Developments~ || Consolidation and Acquisitions~ || Data Analytics~ || Rise of the Smart TV~ || HD Adoption~ || Value Chain of Hybrid STB Services~ || Smart TV vs Hybrid TV~ || Tata Sky Transfer STB~ | Technology Trends~ || Optic Fiber Cable~ || Current OFC Deployments~ || OFC for Broadband Services~ || Targeted Advertising~ || Multi-screen TV~ | The Last Word~ || The Last Word—3 Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Additional Sources of Information on Pay TV Market in India~ || Acknowledgements~ || MSO Company Profiles~ | Hathway Cable and Datacom Limited~ || Ortel Communications (Ortel)~ || DEN Networks~ || SITI Cable~ | DTH Company Profiles~ || Tata Sky~ || Airtel Digital TV~ || Videocon d2h~ || Dish TV~ || Sun Direct~ || Reliance Digital TV~ || DD Freedish~
List of Charts and Figures 1. Total Pay TV Services Market: Market Classification, India, 2016~ 2. Total TV Market: Penetration TV Viewers, India, 2016~ 3. Total TV Market: Distribution Of Viewers, India, 2016~ 4. Total Pay TV Services Market: Key Market Drivers, India, 2017–2021~ 5. Total Pay TV Services Market: Key Market Restraints, India, 2017–2021~ 6. Total Pay TV Services Market: Competitive Structure, India, 2016~ 7. Total Pay TV Services Market: DAS Phases and Status, India, 2016~ 8. Cable TV Services Market: Drivers, India, 2017–2021~ 9. Cable TV Services Market: Restraints, India, 2017–2021~ 10. DTH Services Market: Channels Offered by Operators, India, 2016~ 11. DTH Services Market: Drivers, India, 2017–2021~ 12. DTH Services Market: Restraints, India, 2017–2021~ 13. IPTV Services Market: Companies Offering IPTV Services, India, 2009–2016~ 14. Total Pay TV Services Market: License Fees and Duration by Type of Operator, India, 2016~ 15. Total Pay TV Services Market: GST Rates, India, 2017~ 16. Total Optic Fiber Communication Market: Strategy and Outlook of Major MSOs, India, 2014–2021~ 17. Total Optic Fiber Communication Market: Market Opportunities through TV Services, India, 2016~ 18. Total Cable Services Market: Ortel Cable Services Revenue, India, 2016- 2017~ 19. Total Cable Services Market: Ortel Broadband Services Revenue, India, 2016- 2017~ 20. Total Cable Services Market: Ortel Cable and Broadband Subscribers, India, 2016–2017~ 21. Total Cable Services Market: DEN Networks Revenue Breakdown, India, 2015- 2016~ 22. Total Cable Services Market: DEN Networks Broadband Data Prices, India, 2017~ 23. Total Cable Services Market: SITI Cable Revenue and Subscriber breakdown, India, 2016~ 24. Total Cable Services Market: SITI Cable Data Packs, India, 2016- 2017~ 25. DTH Services Market: Tata Sky STB Variants, India, 2016~ 26. DTH Services Market: Airtel Digital TV STB Variants, India, 2016~ 27. DTH Services Market: Videocon d2h STB Variants, India, 2016~ 28. DTH Services Market: Dish TV STB Variants, India, 2016~ 29. DTH Services Market: Sun Direct STB Variants, India, 2016~ 30. DTH Services Market: Reliance Digital TV STB Variants, India, 2016~| 1. Total Pay TV Services Market: Market Engineering Measurements, India, 2016~ 2. Total Pay TV Services Market: Distribution Channels, India, 2016~ 3. Total TV Services Market: Growth of TV Channels—Total and Paid, India, 2015–2016~ 4. Total Pay TV Services Market: Pay TV Subscription Revenue Forecast, India, 2014–2021~ 5. Total Pay TV Services Market: Pay TV Subscribers Forecast, India, 2014–2021~ 6. Total Pay TV Services Market: DTH and Cable ARPU, India, 2014–2021~ 7. Total Pay TV Services Market: ARPU Of Leading Operators, India, 2015–2016~ 8. Total Pay TV Services Market: Market Share by Subscriber Base, India, 2016~ 9. Cable TV Services Market: Analog vs Digital Subscriber Base, India, 2016~ 10. Cable TV Services Market: Cable Subscription Revenue Forecast, India, 2014–2021~ 11. Cable TV Services Market: Cable Analog Subscriber Forecast, India, 2014–2021 ~ 12. Cable TV Services Market: Cable Digital Subscriber Forecast, India, 2014–2021 ~ 13. Cable TV Services Market: Monthly Cable ARPU Forecast, India, 2014–2021~ 14. Cable TV Services Market: Market Share by Subscriber Base, India, 2016~ 15. DTH Services Market: Revenue Earnings of DTH Operators, India, 2015–2016~ 16. DTH Services Market: DTH Subscription Revenue Forecast, India, 2014–2021~ 17. DTH Services Market: DTH Subscriber Forecast, India, 2014–2021~ 18. DTH Services Market: Monthly DTH ARPU Forecast, India, 2014–2021~ 19. DTH Services Market: Market Share, India, 2016~ 20. Total Pay TV Services Market: Percent of Carriage Incomes of MSOs, India, 2013–2015~ 21. Growth in Cable TV Subscribers, India, 2012–2016~ 22. Active Subscribers: Cable and Broadband, India, 2015–2016~ 23. Total Pay TV Services Market: SITI Cable Digital Subscriber Base, India, 2014–2016~
Author Aafia Bathool
Industries Entertainment and Media
WIP Number P99A-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3D-D1