PharmAsia Market Study May 2000


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Table of Contents

PharmAsia Market Study May 2000, May 2000 Market Study - Respiratory Diseases in JapanOverview and ScopeOverview and ScopeMarket Engineering Analysis ofthe Japanese Bronchitis and AllergicCoryza Products Market (1996-2006)Market DefinitionsMarket Engineering Research Measurement SystemChallenges Facing the Bronchitis and Allergic Coryza Markets in JapanMarket Engineering Valuation and Revenue Forecasts (1996-2006)Marketing Engineering Research AnalysisMarketing Engineering Research AnalysisMarket ForecastsDemand AnalysisCompetitive StructureMarket Engineering Strategic Recommendations for Bronchitis and Allergic Coryza MarketMarket Engineering Strategic Recommendations for Bronchitis and Allergic Coryza MarketShift the Focus of Product Development from Broad-Based Antibiotics and Antibacterials to Specialized and Effective Drugs for BronchitisPenetrate the BronchodilatorsSegment by Targeting Patients with Mild BronchitisDevelop and Introduce Antibiotics with Different Chemical Functions; Preventive Drugs and Potentiating Agents for the Action of Other Antibiotics/AntibacterialsPenetrate the Influenza Vaccines and Anti-virus Drugs SegmentsTrigger Early Diagnosis of Chronic Bronchitis Patients by Encouraging the Government to Regulate Active Information Activities to Create AwarenessActivate Co-marketing with Other Pharmaceutical Companies to Share Costs for R&D and SalesProduce Generics for the Introduction of the Prospective Payment SystemDevelop Products for Allergic Coryza in OTC Segments and Co-sell the Products with Other Pharmaceutical Companies That Have Strong Distribution ChannelsDevelop Improved Anti-allergics to Compete with the Emerging Non-drug TherapiesDevelop Complementary Products for Non-drug Therapies Like Laser Surgery and Anti-anaphylaxis TherapyInnovate Current Anti-allergics and Reduce Impairment of Performance

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