Policy 'Engagement' Increases Service Uptake and Improves Customer Satisfaction

 


This week’s SPIE looks at the evolution of network control, from technology optimization (Policy 1.0) to a customer-centric focus using policy and advanced analytics with real-time rating & charging (Policy 2.0). In the name of creating a better customer experience, the report explains how Policy 2.0 services, when provided to the customer at the right time and with the right set of options, increases the likelihood of offer uptake, resulting in improved customer satisfaction and increased CSP revenue.

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This weeks SPIE looks at the evolution of network control, from technology optimization (Policy 1.0) to a customer-centric focus using policy and advanced analytics with real-time rating & charging (Policy 2.0). In the name of creating a better customer experience, the report explains how Policy 2.0 services, when provided to the customer at the right time and with the right set of options, increases the likelihood of offer uptake, resulting in improved customer satisfaction and increased CSP revenue.

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Regular Price: USD 2,450

Special Price USD 2,083

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Table of Contents

Policy "Engagement" Increases Service Uptake and Improves Customer SatisfactionSPIE 2013 #20 - May 24/2013IntroductionThe Network Traffic Data Explosion ContinuesPolicy 2.0 Means Focus on Customer Services, Not Just the NetworkCustomer-Engaged Policy Use Case ExamplesStratecast - The Last WordAbout Stratecast




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