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Policy 'Engagement' Increases Service Uptake and Improves Customer Satisfaction

 

  • Research Code : D564-00-63-00-00
  • SKU : IT00480-NA-SF_01603
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  • Release Date : 24-May-2013
  • Region : North America
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Availability: In stock

This weeks SPIE looks at the evolution of network control, from technology optimization (Policy 1.0) to a customer-centric focus using policy and advanced analytics with real-time rating & charging (Policy 2.0). In the name of creating a better customer experience, the report explains how Policy 2.0 services, when provided to the customer at the right time and with the right set of options, increases the likelihood of offer uptake, resulting in improved customer satisfaction and increased CSP revenue.
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