Proactive Customer Contact - Moving Up the Value Chain

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Regular Price: USD 1,500.00

Special Price USD 1,125.00


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Leading companies are discovering the strategic business value of comprehensive approaches to proactive customer contact. They are leveraging customer and product information from across the enterprise to reach out to their customers with personalized service messages and sales offers to cement and develop profitable relationships. This market insight discusses various proactive customer contact strategies and implementation tactics. It also lists some of the leading solution providers offering proactive customer contact applications in the market.

Table of Contents

Proactive Customer Contact - Moving Up the Value ChainProactive Customer Contact Strategies for EnterprisesIntroductionDefining Proactive Customer Contact (PCC)PCC Demand DriversPCC Application ExamplesCurrent Usage and TrendsHow Businesses Benefit From PCCCrossing Contact ChannelsKey Requirements for Successful PCC ProgramsVendors Offering PCC SolutionsConclusion

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