Qualitative Insights into the Software- and Platform-as-a-Service Markets in Latin America

End-user Perspectives on Adoption, Use, and Satisfaction

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The Latin American cloud computing market is growing rapidly. Brazilian companies were the first to make cloud investments, followed by the other big economies–Mexico, Argentina, Colombia, Chile, and Peru. SaaS is the largest cloud market in Latin America, and was the first cloud investment made by several companies in the region. PaaS, on the other hand, remains in the early stage of development, yet it holds significant potential to support innovation in the region. In this study, Frost & Sullivan analyzes qualitative data from the Latin American SaaS and PaaS markets, as well as provides end-user insights regarding perceptions about cloud and factors considered when a company is selecting a provider. The base year of analysis is 2015.

Table of Contents

1. Executive Summary
Key Findings
2. Market and Study Definitions
Research Objectives, Scope, and Methodology
Market Definitions
Cloud Deployment Models
Cloud Computing Services
3. Drivers and Restraints
Key Market Drivers, Latin America, 2016–2020
Cost reduction
Cloud flexibility and speediness
Meeting the demand of business areas and developers
Need to accommodate technology trends
Key Market Restraints, Latin America, 2016–2020
Connectivity infrastructure
Security and transparency concerns
Integration and migration challenges
Resistance to outsource
4. SaaS Analysis
Introduction
Main Types of SaaS, Latin America, 2016
CRM
HR
CC&P
F&A, BI and Analytics
SaaS Benefits
IT Department
Line of Business
5. PaaS Analysis
Introduction
PaaS Benefits
Developers
Business
6. End-user Insights
Introduction
Factors Impacting Cloud Provider Selection
Perceptions of Cloud Solutions among Users
Perceptions of Cloud Solutions among Non-users
Degree of Satisfaction with Cloud Solutions
Percent of IT Applications Moved to the Cloud
7. Last Word
Key Takeaways
Legal Disclaimer
8. The Frost & Sullivan Story
Value Proposition: Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
Implementation Excellence
Our Blue Ocean Strategy


List of Figures & Charts

1. Qualitative Insights of SaaS and PaaS Markets: Sample Distribution, Latin America, 2015
2. SaaS and PaaS Markets: Factors Impacting Cloud Provider Selection, Latin America, 2015
3. SaaS and PaaS Markets: Perceptions of Cloud Solutions among Users, Latin America, 2015
4. SaaS and PaaS Markets: Perceptions of Cloud Solutions among Non-users, Latin America, 2015
5. SaaS and PaaS Markets: Degree of Satisfaction with Cloud Solutions, Latin America, 2015
6. SaaS and PaaS Markets: Percent of IT Applications Moved to the Cloud, Latin America, 2015
7. SaaS and PaaS Markets: Applications Deployed in the Cloud, Latin America, 2015 to 2018



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