Refining Social Media Marketing Strategies, 2016

Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration

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Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifetime value (CLV). But increased customer social savvy, a rapid pace of change, and stiff competition are forcing companies to further innovate the social space.

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Refining Social Media Marketing Strategies, 2016Social Media Marketing Market Insight




Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.