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Refining Social Media Marketing Strategies, 2016
Refining Social Media Marketing Strategies, 2016
Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration
RELEASE DATE
03-Feb-2016
03-Feb-2016
REGION
North America
North America
Deliverable Type
Market Research
Market Research
Research Code: 9857-00-66-00-00
SKU: IT02942-NA-MR_16803
$1,500.00
In stock
SKU
IT02942-NA-MR_16803
Description
Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifetime value (CLV). But increased customer social savvy, a rapid pace of change, and stiff competition are forcing companies to further innovate the social space.
Table of Contents
Market Insight
Growth dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
Popular Topics
Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifetime value (CLV). But increased customer social savvy, a rapid pace of change, and stiff competition are forcing companies to further innovate the social space.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Brendan Read |
| Industries | Information Technology |
| WIP Number | 9857-00-66-00-00 |
| Is Prebook | No |