Refining Social Media Marketing Strategies, 2016

Refining Social Media Marketing Strategies, 2016

Innovation to be Fueled by Savvy Customers and Escalating Competition, Success to Stem from Personalization, Monetization, Responsiveness, and Channel Integration

RELEASE DATE
03-Feb-2016
REGION
North America
Research Code: 9857-00-66-00-00
SKU: IT02942-NA-MR_16803

$1,500.00

Special Price $1,125.00 save 25 %

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SKU
IT02942-NA-MR_16803

$1,500.00

$1,125.00 save 25 %

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Description

Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifetime value (CLV). But increased customer social savvy, a rapid pace of change, and stiff competition are forcing companies to further innovate the social space.

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Related Research
Companies are turning to social media marketing in order to identify, segment, promote to, and engage customers and prospects. This includes integrating with other channels in order to obtain and share 360 degree customer views. In essence, social media marketing is virtualized word-of-mouth, and as such has the power to influence customer lifetime value (CLV). But increased customer social savvy, a rapid pace of change, and stiff competition are forcing companies to further innovate the social space.
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No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-66-00-00
Is Prebook No