Replacement Parts Preferences among U.S. Automotive Technicians

Replacement Parts Preferences among U.S. Automotive Technicians

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Regular Price: USD 10,000

Special Price USD 7,000

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This study primarily examines automotive technicians' evaluations of brand names in six product categories: batteries, motor oils, tires, brake pads, oil filters, and air filters. Similarly, it examines their preferences among dealerships (by vehicle maker), program distributors, and automotive parts retailers as suppliers of replacement parts. The study also probes who makes the purchase decisions at automotive garages / repair shops, and the importance of various factors affecting brand choices.

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Replacement Parts Preferences among U.S. Automotive Technicians, Replacement Parts Preferences among U.S. Automotive TechniciansEvaluating Brands and ChannelsSurvey Results




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