Retail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online Retail

Retail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online Retail

RELEASE DATE
04-Aug-2016
REGION
Europe
Research Code: 9B06-00-21-00-00
SKU: IT03110-EU-MR_18799

$500.00

Special Price $375.00 save 25 %

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IT03110-EU-MR_18799

$500.00

$375.00 save 25 %

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Description

One of the dominant themes in the definitions of the concept of digital transformation is the improvement of the customer experience through the application of digital technology. Therefore, retailers are experimenting with innovative solutions to improve their businesses and provide enhanced customer value.

Table of Contents

Retail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online Retail

Related Research
One of the dominant themes in the definitions of the concept of digital transformation is the improvement of the customer experience through the application of digital technology. Therefore, retailers are experimenting with innovative solutions to improve their businesses and provide enhanced customer value.
More Information
No Index No
Podcast No
Author Martin Hoff ter Heide
Industries Information Technology
WIP Number 9B06-00-21-00-00
Is Prebook No