Retail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online Retail

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One of the dominant themes in the definitions of the concept of digital transformation is the improvement of the customer experience through the application of digital technology. Therefore, retailers are experimenting with innovative solutions to improve their businesses and provide enhanced customer value.

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Retail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online RetailRetail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online RetailRetail Convergence: Augmenting Physical Retail and Introducing the Human Factor and In-store Experience into Online Retail




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