Rogue Spending in ICT in South Africa, 2016

Understanding the Role of CMOs and CDOs

USD 1,500.00

* Required Fields

USD 1,500.00


Be the first to review this product

Rogue spending can be perceived as a ubiquitous term today. Within the IT industry, however, its definition varies from being fraud or off-policy spending to strategic spending, all the way to employees’ bring-your-own-device (BYOD) or choose-your-own-device (CYOD) trends.A notable cause for concern is that when ICT service providers seek new revenue streams to target, it is imperative that they determine the origin of the next viable revenue stream.While the traditional customer may have been the CIO and the IT department within companies, the focus is moving to the CMO, the CFO, and the COO. As this trend progresses, ICT service providers will need to adapt their lexicon appropriately to capture markets and

Table of Contents

Rogue Spending in ICT in South Africa, 2016The Rogue Spend in ICTGrowth Insight

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.