Safe Haven from the Retail Analytics Privacy Fire: Retailer-Branded, Shopper-Approved Smartphone Apps


  • Research Code : D564-00-82-00-00
  • SKU : IT00511-NA-SF_01634
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  • Release Date : 07-Feb-2014
  • Region : North America
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This Stratecast SPIE report analyzes an analytics-driven shopper engagement approach that gets away from the notion of installing a secretive data collection dragnet in a retail location; and, instead, engages customers 24/7, with shopper approval upfrontincluding when they are at or near a retail location.

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