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06 Jul 2005  |  Europe
The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars: 1. Evaluate customer perception towards current active and passive safety systems and their benefits 2. Establish desirability and willingness to pay for customer/vehicle groups within regional m...
USD 19,500.00 save 25 %
19 Mar 2007  |  Europe
Russian Powertrain Technologies and Features: Voice of Customer Study on Customer Attitudes, Desirability and Willingness to Pay
This research service provides information about consumer attitudes and perception towards engine / fuel types, powertrain characteristics,new technologies and importance of these factors when purchasing a new vehicle.This also establishes the desirability and willingness to pay by consumer research groups within Russian market. Driveline (4WD) use...
USD 19,875.00 save 25 %