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The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars: 1. Evaluate customer perception towards current active and passive safety systems and their benefits 2. Establish desirability and willingness to pay for customer/vehicle groups within regional m...

USD 26,000.00

USD 19,500.00 save 25 %

This research service provides information about consumer attitudes and perception towards engine / fuel types, powertrain characteristics,new technologies and importance of these factors when purchasing a new vehicle.This also establishes the desirability and willingness to pay by consumer research groups within Russian market. Driveline (4WD) use...

USD 26,500.00

USD 19,875.00 save 25 %

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