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While the vast majority of CRM and SFA software solutions available today focus on improving sales efficiency by automating sales business processes, few tools truly deliver superior sales effectiveness. Selling organizations need to carefully examine and round off the core functions of the sales process, of which sales messaging is critical. In th...

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The security industry is countenancing a period of evolution. Information security threats and attacks are becoming exponentially sophisticated, communicable and threatening. This is further compounded by the expansion and increasing complexity of current day networks and applications, resulting in the ever growing number of potential vulnerabilit...

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This market insight discusses the importance of the 'process' aspect of CRM in customer retention. This is illustrated with the help of a case study of a leading internet service provider, where we discuss some of the challenges faced by the company in customer retention, and the lessons learnt. Some of the process-centric best practices in custome...

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This issue profiles securing defense information from cyber attacks, visualization-based security for cloud transactions, and a non-intrusive firewall for directory services.

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This issue profiles data visualization in healthcare, a novel development framework for hybrid applications, and business analytics software for sales success.

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This issue profiles cloud-based DDoS protection, a cost-efficient next generation firewall, and endpoint data protection for BYOD.

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This issue profiles context awareness that enables intelligent sales management systems, personalization for customer retention platforms, and dimensions of social media analytics.

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This issue profiles securing the banking and financial sectors from cyber attacks; dimensions of security-as-a-service; technologies fueling the development of futuristic intelligent security

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