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08 Mar 2007  |  Europe
This study provides information on the customer willingness to pay for navigation systems and features. This study takes into account the big 5 European markets and also the different vehicle segment behaviour.
USD 21,453.00 save 25 %
03 Apr 2010  |  Europe
2009 European Consumers Desirability and Willingness to Pay for Advanced Safety and Driver Assistance Systems
In this 2009 study, 1938 consumers from U.K., Italy, Spain, France and Germany and across different vehicle segments such as A&B, C, D&E, MPV and SUV participated. This study include detailed analysis of: - importance consumer attach to ADAS features, - consumer preference for HMI notification and warning, - consumer awareness of safety testin...
USD 22,125.00 save 25 %