This study will provide in-depth quantitative analysis of the main regional European markets, namely the United Kingdom, Germany, France, Spain, Switzerland, Scandinavia, Benelux and Eastern Europe. The analysis also covers Africa and Middle East (MEA) to the extent of the information available due to the markets nascent stage.

This study is completely based on quantitative analysis of four mobile communications markets in Western Europe. The countries examined are France, Germany, Spain and the United Kingdom. The research uses a set of key performance indicators to describe these markets and their evolution. Their dynamics are a good proxy for the market of the entire W...

Overall, safety is the second most influential general vehicle feature for next vehicle purchase, with reliability being the first. Majority of respondents have their families and themselves in mind when purchasing safety options. The French, however, are significantly more concerned with the safety of their children than their European counterpart...