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21 Jan 2014  |  Europe

2011 European Consumers' Desirability and Willingness to Pay for Advanced Driver Assistance and Driving Dynamics Technologies

Consumers' Willingness to Pay for Driver Warning, Assistance, and Information Systems

The primary aim of this study is to evaluate European consumer perceptions, understanding, expectations, motivation, and willingness to pay for driver assistance systems and active safety features. Overall, European vehicle owners continue to rank reliability and safety as the most important features when choosing a new car. More than half of vehic...

USD 10,000.00

USD 7,500.00 save 25 %

20 Jun 2014  |  Europe

Future of the Global Luxury Vehicle Market

Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020

The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing ...

USD 10,000.00

USD 7,500.00 save 25 %

2 Item(s)